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Is the fizz out of festive advertising for beverage brands?
Is the fizz out of festive advertising for beverage brands?
ICC and Coca-Cola enter into five-year global partnership
ICC and Coca-Cola enter into five-year global partnership
Soho Square to handle Bisleri’s new beverage brand
Soho Square to handle Bisleri’s new beverage brand
With Pepsi, everyone's a winner this T20 season
With Pepsi, everyone's a winner this T20 season
In
Creativeland Asia wins 2 Grand Prix and 3 Golds FAB Awards 2012
Creativeland Asia wins 2 Grand Prix and 3 Golds FAB Awards 2012
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Budweiser beer incident throws up the conundrum of fake versus comical news
Budweiser beer incident throws up the conundrum of fake versus comical news
In Digital
Diageo India appoints PepsiCo’s Deepika Warrier as CMO
Diageo India appoints PepsiCo’s Deepika Warrier as CMO
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
Zero Gravity Communications wins digital mandate of five new clients
Zero Gravity Communications wins digital mandate of five new clients
In Digital
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
Parle Agro’s online sales grow 300% in a month, beverage segment expected to lead revenue
In Digital
110 objectionable ads withdrawn after ASCI's intervention in January 2020
110 objectionable ads withdrawn after ASCI's intervention in January 2020
Ads on news television grow in Week 13, overall TV advertising dips
Ads on news television grow in Week 13, overall TV advertising dips
ASCI upheld complaints against 225 ads in December 2019
ASCI upheld complaints against 225 ads in December 2019
Spread the joy of colours this Holi but with a sense of ‘responsibility’
Spread the joy of colours this Holi but with a sense of ‘responsibility’
This International Women’s day, brands add more meaning and teeth to women power
This International Women’s day, brands add more meaning and teeth to women power
Coca-Cola goes for completely hyper-localised strategy in West Bengal
Coca-Cola goes for completely hyper-localised strategy in West Bengal
Coca-Cola aims to double India business, will spend more on advertising
Coca-Cola aims to double India business, will spend more on advertising
Are self-regulatory measures taken by advertisers safe enough for children?
Are self-regulatory measures taken by advertisers safe enough for children?
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
United Breweries’ adspend up 20% in 2020, to focus on TV and digital
ASCI upheld complaints against 248 advertisements in November, 2019
ASCI upheld complaints against 248 advertisements in November, 2019
The Glitch expands integrated creative portfolio with addition of Diageo India’s premium, luxury and reserve brands
The Glitch expands integrated creative portfolio with addition of Diageo India’s premium, luxury and reserve brands
In Digital
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
82.5 Communications aims to be the second-largest unit within the Ogilvy group in the next two years
In Digital
Isobar wins creative and digital mandate for four Diageo India brands
Isobar wins creative and digital mandate for four Diageo India brands
In Digital