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Dentsu India appoints Malvika Mehra as CCO; also launches Dentsu India Tomorrow Lab
Dentsu India appoints Malvika Mehra as CCO; also launches Dentsu India Tomorrow Lab
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital
Star India throws more weight around IPL 2019
Star India throws more weight around IPL 2019
Voice advertising likely to see exponential growth in next two years, says Shamsuddin Jasani of Isobar India
Voice advertising likely to see exponential growth in next two years, says Shamsuddin Jasani of Isobar India
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Haier to invest Rs 3,000 crore in India, targets $1 billion in revenues by 2020
Rumman Chowdhury of Accenture bats for AI in generative art design
Rumman Chowdhury of Accenture bats for AI in generative art design
Wavemaker goes big on measurement with near real-time analytics
Wavemaker goes big on measurement with near real-time analytics
Criteo appoints Kenneth Pao as Executive Managing Director, Asia-Pacific
Criteo appoints Kenneth Pao as Executive Managing Director, Asia-Pacific
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Essence wins integrated media duties for UpGrad in India
Essence wins integrated media duties for UpGrad in India
Entertainment industry upbeat over rural digital push in Interim Budget 2019
Entertainment industry upbeat over rural digital push in Interim Budget 2019
In Digital
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
In Digital
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
Content marketing and personalised approach to rule as mobile consumption will go up in 2019: Sumeet Singh, CMO, InfoEdge
Content marketing and personalised approach to rule as mobile consumption will go up in 2019: Sumeet Singh, CMO, InfoEdge
Top notch marketing gurus predict 2019’s marketing trends
Top notch marketing gurus predict 2019’s marketing trends
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
SilverPush launches Mirrors, an AI-driven context detection technology
SilverPush launches Mirrors, an AI-driven context detection technology
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
Brandstand: What exactly are we measuring?
Brandstand: What exactly are we measuring?
65% of digital media to be programmatic in 2019, predicts Zenith
65% of digital media to be programmatic in 2019, predicts Zenith
In Digital
Isobar expands operations in Sri Lanka
Isobar expands operations in Sri Lanka
In Digital
In-depth: Fast-evolving tech has made communicating a tough task for brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
Subhash Chandra to sell up to 50% stake in Zee Entertainment Enterprises
Subhash Chandra to sell up to 50% stake in Zee Entertainment Enterprises
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma