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iProspect India launches ‘iOptimize’ to improve efficiency of its clients’ search campaigns
iProspect India launches ‘iOptimize’ to improve efficiency of its clients’ search campaigns
In Digital
Publicis Media aligns Convonix and Resultrix under Performics
Publicis Media aligns Convonix and Resultrix under Performics
In Digital
CNN-News18 and News18 India line up special programmes for counting day
CNN-News18 and News18 India line up special programmes for counting day
50% of organised retail to be influenced by digital in 2020, says Google
50% of organised retail to be influenced by digital in 2020, says Google
In Digital
AC makers hope for a better summer, expect double-digit growth this fiscal
AC makers hope for a better summer, expect double-digit growth this fiscal
R/GA willing to expand to India, says Barry Wacksman
R/GA willing to expand to India, says Barry Wacksman
In Digital
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Publicis Groupe to buy email and data marketing giant Epsilon for $4.4 bn
Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users
Mindshare India, Idea launch AI-led voice-enabled, video-chat bot ad to educate users
In Digital
DAN’s Data Sciences Division launches ‘DDLCoin’ to power transactions on DAN Data Labs
DAN’s Data Sciences Division launches ‘DDLCoin’ to power transactions on DAN Data Labs
In Digital
Dentsu India appoints Malvika Mehra as CCO; also launches Dentsu India Tomorrow Lab
Dentsu India appoints Malvika Mehra as CCO; also launches Dentsu India Tomorrow Lab
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
Mobile advertising to take a quantum leap in India in next two years, finds MoMagic Tech survey
In Digital
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
Digital to claim 24% of total adex by 2020, mobile-first strategy to drive growth: KPMG India
In Digital
Star India throws more weight around IPL 2019
Star India throws more weight around IPL 2019
Voice advertising likely to see exponential growth in next two years, says Shamsuddin Jasani of Isobar India
Voice advertising likely to see exponential growth in next two years, says Shamsuddin Jasani of Isobar India
Rumman Chowdhury of Accenture bats for AI in generative art design
Rumman Chowdhury of Accenture bats for AI in generative art design
Wavemaker goes big on measurement with near real-time analytics
Wavemaker goes big on measurement with near real-time analytics
Criteo appoints Kenneth Pao as Executive Managing Director, Asia-Pacific
Criteo appoints Kenneth Pao as Executive Managing Director, Asia-Pacific
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
Essence wins integrated media duties for UpGrad in India
Essence wins integrated media duties for UpGrad in India
Entertainment industry upbeat over rural digital push in Interim Budget 2019
Entertainment industry upbeat over rural digital push in Interim Budget 2019
In Digital
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
In Digital
BARC India partners with IITs, seeks new solutions to improve audience measurement
BARC India partners with IITs, seeks new solutions to improve audience measurement
Content marketing and personalised approach to rule as mobile consumption will go up in 2019: Sumeet Singh, CMO, InfoEdge
Content marketing and personalised approach to rule as mobile consumption will go up in 2019: Sumeet Singh, CMO, InfoEdge
Top notch marketing gurus predict 2019’s marketing trends
Top notch marketing gurus predict 2019’s marketing trends
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay