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Sunny Oil tells women ‘Life aapki, recipe aapki’ in new spot
Sunny Oil tells women ‘Life aapki, recipe aapki’ in new spot
In Ad Craft
How moment marketing is working for brands
How moment marketing is working for brands
In Marketing
Ogilvy wins seven awards at IndIAA Awards 2019
Ogilvy wins seven awards at IndIAA Awards 2019
In Advertising
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
WARC: Global cinema ad market to be worth $4.6bn this year, a 6.8% rise from 2018
In Advertising
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
Premium yogurt brand Epigamia to double revenue by expanding distribution, increasing digital spends
In Marketing
Mullen Lintas bags creative mandate for Marico’s Saffola portfolio
Mullen Lintas bags creative mandate for Marico’s Saffola portfolio
In Advertising
In-depth: HD channels take a hit after NTO but is the effect long term?
In-depth: HD channels take a hit after NTO but is the effect long term?
In In-depth
Why do Indian consumers like online ads, reveals Criteo
Why do Indian consumers like online ads, reveals Criteo
In Digital
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
In Marketing
Akashneel Dasgupta joins BBDO India as CCO, Nikhil Mahajan to be Chief Growth Officer
Akashneel Dasgupta joins BBDO India as CCO, Nikhil Mahajan to be Chief Growth Officer
In Advertising
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
In Digital
Jagran’s revenue and profit dip marginally in Q1FY20
Jagran’s revenue and profit dip marginally in Q1FY20
In Advertising
Can Indian brands gain from the US-China trade war?
Can Indian brands gain from the US-China trade war?
In Marketing
Pan Vilas’ digital adspend to match television
Pan Vilas’ digital adspend to match television
In Digital
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
In Television
HT Media Q1 result: Consolidated revenue increases but print revenue shrinks
HT Media Q1 result: Consolidated revenue increases but print revenue shrinks
In Print
Somany Ceramics signs Salman Khan as the brand’s face
Somany Ceramics signs Salman Khan as the brand’s face
In Marketing
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
In Marketing
Infinity Advertising ropes in Allan Saugat as VP, Planning
Infinity Advertising ropes in Allan Saugat as VP, Planning
In Advertising
Publicis India appoints two NCDs in Delhi
Publicis India appoints two NCDs in Delhi
In Advertising
How Fabindia is riding on immersive customer experience
How Fabindia is riding on immersive customer experience
In Marketing
Kantar increases creative impact through artificial intelligence
Kantar increases creative impact through artificial intelligence
In Advertising
Cannes Lions 2019: India sends 1053 entries versus 979 last year
Cannes Lions 2019: India sends 1053 entries versus 979 last year
In Cannes Lions 2019
Dettol launches Dettol Co-Created with Moms with a largest-ever marketing push
Dettol launches Dettol Co-Created with Moms with a largest-ever marketing push
In Marketing
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
Former Cheil AVP Navneet Suyal launches full-service ad agency, Mascotoptimus Brand Solutions
In Advertising