Advertising worst-hit sector, there would be salary cuts and even layoffs across agencies, says DAN’s Ashish Bhasin

In Advertising

Television advertising picks up in Week 15 but who is advertising?

In Television

WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy

In Advertising

Advertising disappearing from TV, except “News” and “English entertainment” in Covid-19 crisis

In Television

Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India

In Advertising

19 shortlists from India in New York Festivals Advertising Awards 2020

In Advertising

Lockdown accelerates digital-first advertising strategy of brands

In Digital

Adex recovery could be phenomenal once Covid-19 crisis is over, say experts

In Advertising

Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?

In Television

Rohit Singh is Creative Director of The Bluebeans

In Digital

Are campaigns around coronavirus creating value or clutter?

In Advertising

Covid-19 Impact: Advertising on Hindi news channels up 26%, English gets 53% more ads

In Television

In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties

In In-depth

#CoronavirusOutbreak: How brands are using radio during Covid-19 crisis

In Radio

#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers

In Television

#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news

In Television

TV viewership up by 5%, advertising grows by 11% between March 7-13

In Television

#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline

In Digital

The Silent Betrayal – How Advertising let down the faithful

In Guest Times

iQOO awards creative duties to Lowe Lintas to launch iQOO 3 smartphone in India

In Ad Craft

Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja

In Marketing

This International Women’s day, brands add more meaning and teeth to women power

In Advertising

Call for entries opens for BuzzInContent Awards 2020

In Advertising

WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV

In Marketing

Neeraj Bassi to join Havas Group India as Chief Strategy Officer

In Advertising