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Traditional media to get lion’s share in ad spends for digital-first Truecaller
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
In Print
Asian Federation of Advertising Associations elects Srinivasan Swamy as Chairman
Asian Federation of Advertising Associations elects Srinivasan Swamy as Chairman
Industry bodies divided over TRP Committee’s key recommendations
Industry bodies divided over TRP Committee’s key recommendations
Short video apps with a solid retention engine will survive: Ajit Varghese of Moj
Short video apps with a solid retention engine will survive: Ajit Varghese of Moj
In Digital
TRP Committee report an academic research paper; lacks practical solutions, feel broadcasting experts
TRP Committee report an academic research paper; lacks practical solutions, feel broadcasting experts
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
TV9 Digital appoints Munaf Merchant as Vice-President – Sales
TV9 Digital appoints Munaf Merchant as Vice-President – Sales
In Digital
Sony Pictures Sports Network to broadcast ‘The Ashes Tour’ in four languages in India
Sony Pictures Sports Network to broadcast ‘The Ashes Tour’ in four languages in India
Disney+ Hotstar launches educational programme for agency planners on ad solutions, online video marketing
Disney+ Hotstar launches educational programme for agency planners on ad solutions, online video marketing
In OTT
How Network18 cracked the digital code
How Network18 cracked the digital code
Travel adspend to grow up to six times faster than ad market as whole from 2021 to 2023: Zenith report
Travel adspend to grow up to six times faster than ad market as whole from 2021 to 2023: Zenith report
Zee Media announces season one of OTT Awards for 2021
Zee Media announces season one of OTT Awards for 2021
In OTT
Mathrubhumi comes up with “Mathrubhumi Kutty” on Children’s Day
Mathrubhumi comes up with “Mathrubhumi Kutty” on Children’s Day
In Print
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
Crypto players unlikely to go slow on advertising despite government's concerns
Crypto players unlikely to go slow on advertising despite government's concerns
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
Brands across categories extend their festive ad blitzkrieg till the end of the year
Brands across categories extend their festive ad blitzkrieg till the end of the year
DoubleVerify to acquire OpenSlate
DoubleVerify to acquire OpenSlate
In Digital
How can broadcasting industry move to faster adoption of Return Path Data for a reliable viewership metric
How can broadcasting industry move to faster adoption of Return Path Data for a reliable viewership metric
How has Diwali accelerated recovery in ad spends across mediums?
How has Diwali accelerated recovery in ad spends across mediums?
Diwali adex provides much-needed relief to India's embattling media industry; ad spends surpass 2019 levels
Diwali adex provides much-needed relief to India's embattling media industry; ad spends surpass 2019 levels
In-depth: Do Crypto ads need to be more transparent in nature?
In-depth: Do Crypto ads need to be more transparent in nature?
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio