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Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
Omicron impact on adex to be minimal, FY22 revenue targets likely to be on track
Marketing trends to watch out for in 2022
Marketing trends to watch out for in 2022
Why 2022 will be an important year for India’s broadcasting industry
Why 2022 will be an important year for India’s broadcasting industry
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
Strategy for 2022 is to create an everyday consumption proposition for markets where we’re strong: Gourav Rakshit of Viacom18
Strategy for 2022 is to create an everyday consumption proposition for markets where we’re strong: Gourav Rakshit of Viacom18
In Digital
What trends will dominate the world of advertising in 2022?
What trends will dominate the world of advertising in 2022?
HT Media partners with AdsWizz to launch programmatic podcast marketplace
HT Media partners with AdsWizz to launch programmatic podcast marketplace
In Digital
Can CCI clearance be a hurdle for the Sony-Zee deal?
Can CCI clearance be a hurdle for the Sony-Zee deal?
Gaana to improve its marketing efficiency by 50% by 2022
Gaana to improve its marketing efficiency by 50% by 2022
In Digital
India Today Group’s Tak app banks on large audience base, content differentiation, personalisation and engagement
India Today Group’s Tak app banks on large audience base, content differentiation, personalisation and engagement
In Digital
ShareChat, Moj collaborate with Star Sports for vivo Pro Kabaddi League
ShareChat, Moj collaborate with Star Sports for vivo Pro Kabaddi League
In Digital
Zee Zest launches its web platform catering to six different lifestyle categories
Zee Zest launches its web platform catering to six different lifestyle categories
In Digital
Karan Amin launches 010, an agency aimed at making short-form content
Karan Amin launches 010, an agency aimed at making short-form content
In Digital
Viacom18’s Sonic celebrates ‘Tenniversary’ of entertaining kids
Viacom18’s Sonic celebrates ‘Tenniversary’ of entertaining kids
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
Star Sports ropes in eight sponsors ahead of new season of vivo Pro Kabaddi League
Star Sports ropes in eight sponsors ahead of new season of vivo Pro Kabaddi League
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In OTT
Expecting a growth of 35% in 2022, says Anurag Bansal of DDB Mudra Group
Expecting a growth of 35% in 2022, says Anurag Bansal of DDB Mudra Group
Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network
Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network
Suresh Menon appointed MX Studios’ Content and Creative Head
Suresh Menon appointed MX Studios’ Content and Creative Head
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
To increase authenticity & transparency, Meta announces enforcement on ads around social issues
To increase authenticity & transparency, Meta announces enforcement on ads around social issues
In Digital
Discovery acquires assets, intellectual property of ad-tech company Zedo
Discovery acquires assets, intellectual property of ad-tech company Zedo
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report