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The Indian Society of Advertisers appoints Sushil Matey as CEO
The Indian Society of Advertisers appoints Sushil Matey as CEO
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
After TikTok’s exit, short-video platforms yet to catch fancy of advertisers
In Digital
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
Advertisers need more clarity in understanding how audio OTTs can impact their campaigns: Bharat Khatri of Xaxis India
In Digital
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
Kids channels offer an interesting proposition to advertisers, says Star India’s Anuradha Aggarwal
Kids channels offer an interesting proposition to advertisers, says Star India’s Anuradha Aggarwal
Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava
Advertisers’ interest in print isn’t lost, waiting for consumer sentiment to recover, says TOI’s Sanjeev Bhargava
In Print
What home-grown video apps have to offer to lure advertisers as they race to replace TikTok
What home-grown video apps have to offer to lure advertisers as they race to replace TikTok
In Digital
After ban on TikTok, advertisers look for Indian alternatives
After ban on TikTok, advertisers look for Indian alternatives
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
ASCI looks into 533 objectionable ads in March-April, 2020; 115 ads withdrawn by advertisers
To drive revenue, advertisers must target new online shoppers, prioritise in-app CX, says Taranjeet Singh of Criteo
To drive revenue, advertisers must target new online shoppers, prioritise in-app CX, says Taranjeet Singh of Criteo
ASCI investigates complaints against 279 ads in Feb 2020, 101 withdrawn by advertisers
ASCI investigates complaints against 279 ads in Feb 2020, 101 withdrawn by advertisers
Will news TV’s resilience during Covid crisis earn advertisers’ trust?
Will news TV’s resilience during Covid crisis earn advertisers’ trust?
HUL single-handedly supporting GECs with 43% ads among top-10 advertisers
HUL single-handedly supporting GECs with 43% ads among top-10 advertisers
Big FM’s self-service platform ‘BuyAdsOnBigFM.com’ will help advertisers book ads online
Big FM’s self-service platform ‘BuyAdsOnBigFM.com’ will help advertisers book ads online
In Digital
Admitad launches a helpline to support advertisers during Covid-19 crisis
Admitad launches a helpline to support advertisers during Covid-19 crisis
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
#FightingCoronavirus: News Broadcasters Federation asks for help from advertisers
Criteo’s traffic generation solution to help advertisers connect with new audiences to drive engagement
Criteo’s traffic generation solution to help advertisers connect with new audiences to drive engagement
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV