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Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Mango drinks to give you burps this scorching summer
Mango drinks to give you burps this scorching summer
Digital to surpass print in sports advertising in 2018
Digital to surpass print in sports advertising in 2018
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Budget 2018: M&E industry gets mojo back with positive sentiment
Budget 2018: M&E industry gets mojo back with positive sentiment
Zenith India aims to grow faster than the market
Zenith India aims to grow faster than the market
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Is BARC doing enough to handle panel infiltration?
Is BARC doing enough to handle panel infiltration?
Will radio see double digit growth in 2018?
Will radio see double digit growth in 2018?
In Radio
Commentary: 2017 and how media agencies found ways to survive
Commentary: 2017 and how media agencies found ways to survive
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
Internet will account for 15.4% of total adspend in India by 2020: Zenith
Internet will account for 15.4% of total adspend in India by 2020: Zenith
In Digital
The strength of radio is that it can reach the remotest places: Praveen Malhotra, Big FM
The strength of radio is that it can reach the remotest places: Praveen Malhotra, Big FM
In Radio
In-depth: Indian media agencies getting future-ready (Part-I)
In-depth: Indian media agencies getting future-ready (Part-I)
Axis My India and TAM India to launch world’s largest consumer insight platform
Axis My India and TAM India to launch world’s largest consumer insight platform
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Sports tides over demonetisation blues: ESP Properties Study
Sports tides over demonetisation blues: ESP Properties Study