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GroupM forecasts 14% ad growth in India in 2019
GroupM forecasts 14% ad growth in India in 2019
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Government woos print media before general elections, hikes ad rates by 25%
Government woos print media before general elections, hikes ad rates by 25%
In Print
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
In Radio
OOH industry expects 40% of annual revenue from festive season
OOH industry expects 40% of annual revenue from festive season
In OOH
Dainik Bhaskar claims No. 2 spot in six months
Dainik Bhaskar claims No. 2 spot in six months
In Print
Advertisers take OTT’s claims with a pinch of salt
Advertisers take OTT’s claims with a pinch of salt
In OTT
How a chanced meeting with a media agency led to the benefit of 600+ publishers
How a chanced meeting with a media agency led to the benefit of 600+ publishers
Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Mango drinks to give you burps this scorching summer
Mango drinks to give you burps this scorching summer
Digital to surpass print in sports advertising in 2018
Digital to surpass print in sports advertising in 2018
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Budget 2018: M&E industry gets mojo back with positive sentiment
Budget 2018: M&E industry gets mojo back with positive sentiment
Zenith India aims to grow faster than the market
Zenith India aims to grow faster than the market
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Is BARC doing enough to handle panel infiltration?
Is BARC doing enough to handle panel infiltration?
Will radio see double digit growth in 2018?
Will radio see double digit growth in 2018?
In Radio
Commentary: 2017 and how media agencies found ways to survive
Commentary: 2017 and how media agencies found ways to survive
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing