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Nickelodeon will continue to invest more on local content, says Nina Elavia Jaipuria of Viacom18
Nickelodeon will continue to invest more on local content, says Nina Elavia Jaipuria of Viacom18
India's draft guidelines on misleading advertisements need clarity
India's draft guidelines on misleading advertisements need clarity
ASCI upholds 257 complaints of misleading ads in June and July, 2020
ASCI upholds 257 complaints of misleading ads in June and July, 2020
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
How IPL is helping PhonePe create awareness around digital payments
How IPL is helping PhonePe create awareness around digital payments
In Digital
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Who will replace Vivo as IPL’s title sponsor?
Who will replace Vivo as IPL’s title sponsor?
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
Will IPL spoil festivities for broadcasters other than Star Network?
Will IPL spoil festivities for broadcasters other than Star Network?
How India's radio industry is fighting a tough survival battle
How India's radio industry is fighting a tough survival battle
In Radio
Can Indian media platforms survive sans advertising by Chinese brands?
Can Indian media platforms survive sans advertising by Chinese brands?
Advertising revenue starts trickling in; 25% month on month recovery likely
Advertising revenue starts trickling in; 25% month on month recovery likely
The curious case of nosediving TV ad revenue even as the show goes on
The curious case of nosediving TV ad revenue even as the show goes on
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Digital advertising to double in three years, says DAN digital report 2020
Digital advertising to double in three years, says DAN digital report 2020
In Digital