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Is BARC doing enough to handle panel infiltration?
Is BARC doing enough to handle panel infiltration?
Will radio see double digit growth in 2018?
Will radio see double digit growth in 2018?
In Radio
Commentary: 2017 and how media agencies found ways to survive
Commentary: 2017 and how media agencies found ways to survive
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
Internet will account for 15.4% of total adspend in India by 2020: Zenith
Internet will account for 15.4% of total adspend in India by 2020: Zenith
In Digital
The strength of radio is that it can reach the remotest places: Praveen Malhotra, Big FM
The strength of radio is that it can reach the remotest places: Praveen Malhotra, Big FM
In Radio
In-depth: Indian media agencies getting future-ready (Part-I)
In-depth: Indian media agencies getting future-ready (Part-I)
Axis My India and TAM India to launch world’s largest consumer insight platform
Axis My India and TAM India to launch world’s largest consumer insight platform
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Sports tides over demonetisation blues: ESP Properties Study
Sports tides over demonetisation blues: ESP Properties Study
Amagi Media Labs launches new measuring tool
Amagi Media Labs launches new measuring tool
Shashi Sinha and Jonah Goodhart discuss measurement at Ad Club’s media review
Shashi Sinha and Jonah Goodhart discuss measurement at Ad Club’s media review
In Digital
Ad Club to host Media Review on October 13
Ad Club to host Media Review on October 13
Sports sponsorship grew by 12.3% in 2015: ESP SportzPower Report
Sports sponsorship grew by 12.3% in 2015: ESP SportzPower Report
February 29: RIP TAM Ratings
February 29: RIP TAM Ratings
Media agencies see Digital advertising growing most in 2016
Media agencies see Digital advertising growing most in 2016
TAM India to exit TV viewership measurement from Feb 29
TAM India to exit TV viewership measurement from Feb 29
India is one of the few large markets with growing traditional media: CVL Srinivas
India is one of the few large markets with growing traditional media: CVL Srinivas
ZenithOptimedia forecasts global ad expenditure growing by 4.7% in 2016
ZenithOptimedia forecasts global ad expenditure growing by 4.7% in 2016
Don’t see mobile as an extension of traditional media: Industry experts
Don’t see mobile as an extension of traditional media: Industry experts
In Digital
Its advantage TV ratings as BARC ratings become sole currency, say industry experts
Its advantage TV ratings as BARC ratings become sole currency, say industry experts
BARC acquires TAM’s people meters to become sole ratings body
BARC acquires TAM’s people meters to become sole ratings body
Lowe tops R3’s New Business League 2014 for Indian creative agencies
Lowe tops R3’s New Business League 2014 for Indian creative agencies