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Bar on news and sports hindering private radio’s growth in India, says Mirchi’s Preeti Nihalani
Bar on news and sports hindering private radio’s growth in India, says Mirchi’s Preeti Nihalani
In Radio
Language dailies recover from Covid aftermath, expect decent revenue growth in H2
Language dailies recover from Covid aftermath, expect decent revenue growth in H2
In Print
How creative agencies are looking to rebound as second Covid wave ebbs
How creative agencies are looking to rebound as second Covid wave ebbs
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
Despite lockdown relaxations, brands to remain cautious on ad spends
Despite lockdown relaxations, brands to remain cautious on ad spends
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
With fundraising in top gear, startups likely to spend at least Rs 7,000 crore on advertising this year
Can paywalls save newspapers?
Can paywalls save newspapers?
In Print
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
In Print
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Auto, consumer durables, real estate, luxury ad spend may take a beating as Covid-19 wreaks havoc across country
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
Covid-19 surge a temporary blip, unlikely to impact advertising expenditure in long term: Top media planners
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
Radio players see partial recovery but wary of Covid second wave
Radio players see partial recovery but wary of Covid second wave
In Radio
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
In Print
Newspapers hope print medium’s credibility will draw advertisers
Newspapers hope print medium’s credibility will draw advertisers
In Print
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
India's auto industry to spend 15% more on advertising in FY22, says Maruti Suzuki's Shashank Srivastava
India's auto industry to spend 15% more on advertising in FY22, says Maruti Suzuki's Shashank Srivastava
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Vaccine rollout give media agencies hope for recovery from April 2021
Vaccine rollout give media agencies hope for recovery from April 2021
India's top brands renew hope in print medium, resume advertising
India's top brands renew hope in print medium, resume advertising
In Print
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
In Print