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Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
India's auto industry to spend 15% more on advertising in FY22, says Maruti Suzuki's Shashank Srivastava
India's auto industry to spend 15% more on advertising in FY22, says Maruti Suzuki's Shashank Srivastava
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Increased healthcare and infra spending by government to boost M&E sector: KPMG on budget
Vaccine rollout give media agencies hope for recovery from April 2021
Vaccine rollout give media agencies hope for recovery from April 2021
India's top brands renew hope in print medium, resume advertising
India's top brands renew hope in print medium, resume advertising
In Print
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Digital will gain prominence at the cost of traditional mediums, says Prasun Kumar of Magicbricks
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
Newspapers may not recover from Covid jolt anytime soon, revenues to be 30% down next year
In Print
Nickelodeon will continue to invest more on local content, says Nina Elavia Jaipuria of Viacom18
Nickelodeon will continue to invest more on local content, says Nina Elavia Jaipuria of Viacom18
India's draft guidelines on misleading advertisements need clarity
India's draft guidelines on misleading advertisements need clarity
ASCI upholds 257 complaints of misleading ads in June and July, 2020
ASCI upholds 257 complaints of misleading ads in June and July, 2020
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
How IPL is helping PhonePe create awareness around digital payments
How IPL is helping PhonePe create awareness around digital payments
In Digital
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Who will replace Vivo as IPL’s title sponsor?
Who will replace Vivo as IPL’s title sponsor?
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
Will IPL spoil festivities for broadcasters other than Star Network?
Will IPL spoil festivities for broadcasters other than Star Network?