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Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
Local platforms have a lot to catch up as Google and FB will continue to enjoy lion’s share, says Wavemaker’s Shekhar Banerjee
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
As advertisers re-evaluate FB and Twitter spend, domestic digital publishers may gain more prominence in media plans
Will IPL spoil festivities for broadcasters other than Star Network?
Will IPL spoil festivities for broadcasters other than Star Network?
How India's radio industry is fighting a tough survival battle
How India's radio industry is fighting a tough survival battle
In Radio
Can Indian media platforms survive sans advertising by Chinese brands?
Can Indian media platforms survive sans advertising by Chinese brands?
Advertising revenue starts trickling in; 25% month on month recovery likely
Advertising revenue starts trickling in; 25% month on month recovery likely
The curious case of nosediving TV ad revenue even as the show goes on
The curious case of nosediving TV ad revenue even as the show goes on
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
Auto, handsets and e-commerce to drive ad spends in 2020: GroupM TYNY 2020
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
Digital advertising to double in three years, says DAN digital report 2020
Digital advertising to double in three years, says DAN digital report 2020
In Digital
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
Deccan Chronicle shuts Bengaluru and Kerala editions
Deccan Chronicle shuts Bengaluru and Kerala editions
In Print
Slowing ad growth delays Moneycontrol's brand revamp plan, platform to focus on regional to grow
Slowing ad growth delays Moneycontrol's brand revamp plan, platform to focus on regional to grow
In Digital
Uday Shankar to tell his story at AAAI Subhas Ghosal Memorial Lecture 2019
Uday Shankar to tell his story at AAAI Subhas Ghosal Memorial Lecture 2019
Maharashtra and Haryana elections expected to provide impetus to embattled print industry
Maharashtra and Haryana elections expected to provide impetus to embattled print industry
In Print
Slowdown a boom time for digital agencies?
Slowdown a boom time for digital agencies?
In Digital
Why athleisure wear is outpacing the rest of apparel categories
Why athleisure wear is outpacing the rest of apparel categories
Slowdown or not, why advertisers keep flocking to Bigg Boss house
Slowdown or not, why advertisers keep flocking to Bigg Boss house
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Can sluggish economic growth dampen festive season ad spend?
In-depth: Can sluggish economic growth dampen festive season ad spend?
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital