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In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
Jewellery brands have high hopes from festive season, to spend big on digital
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Can sluggish economic growth dampen festive season ad spend?
In-depth: Can sluggish economic growth dampen festive season ad spend?
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital
E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
E-commerce players main focus this year, says Goafest Chairman Nakul Chopra
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Media industry growing but fragmentation of digital remains a concern for agencies and marketers
Data Diaries: Are we using the same approaches to get different answers?
Data Diaries: Are we using the same approaches to get different answers?
GroupM forecasts 14% ad growth in India in 2019
GroupM forecasts 14% ad growth in India in 2019
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Government woos print media before general elections, hikes ad rates by 25%
Government woos print media before general elections, hikes ad rates by 25%
In Print
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
In Radio
OOH industry expects 40% of annual revenue from festive season
OOH industry expects 40% of annual revenue from festive season
In OOH
Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Mango drinks to give you burps this scorching summer
Mango drinks to give you burps this scorching summer
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Budget 2018: M&E industry gets mojo back with positive sentiment
Budget 2018: M&E industry gets mojo back with positive sentiment
Zenith India aims to grow faster than the market
Zenith India aims to grow faster than the market
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?
Commentary: 2017 and how media agencies found ways to survive
Commentary: 2017 and how media agencies found ways to survive
In-depth: Digital growing, but TV isn't bowing
In-depth: Digital growing, but TV isn't bowing
Internet will account for 15.4% of total adspend in India by 2020: Zenith
Internet will account for 15.4% of total adspend in India by 2020: Zenith
In Digital