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Commentary: Why seeking suspension of TV ratings is a bad idea
Commentary: Why seeking suspension of TV ratings is a bad idea
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
#CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
Bigg Boss or IPL — what offers more value for money to advertisers?
Bigg Boss or IPL — what offers more value for money to advertisers?
Khatron Ke Khiladi 10 will be bigger riding on the biggest ever season of Bigg Boss, says Colors’ Nina Elavia Jaipuria
Khatron Ke Khiladi 10 will be bigger riding on the biggest ever season of Bigg Boss, says Colors’ Nina Elavia Jaipuria
How Bigg Boss on Colors sells
How Bigg Boss on Colors sells
In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
In-depth: Six months after NTO, niche broadcasters see at least 25% fall in ad revenue
Star India shatters viewership records this cricket world cup but did it meet revenue targets?
Star India shatters viewership records this cricket world cup but did it meet revenue targets?
Star loses on premium spot buys as India exits World Cup
Star loses on premium spot buys as India exits World Cup
Marketing educational apps for kids is not a child’s play
Marketing educational apps for kids is not a child’s play
How frequent rain in World Cup is affecting Star Sports' revenue
How frequent rain in World Cup is affecting Star Sports' revenue
Buoyed by growth, Colors Marathi to refresh entire programming in July
Buoyed by growth, Colors Marathi to refresh entire programming in July
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
In Radio
Zoom Studios launches new B2B division for OTT platforms and brands
Zoom Studios launches new B2B division for OTT platforms and brands
In OTT
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Will further extension for new tariff order leave broadcast industry in the lurch?
Will further extension for new tariff order leave broadcast industry in the lurch?
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
Uncertainty among TV advertisers as TRAI continues to extend new tariff regime deadline
TV Today to launch Aaj Tak HD with differentiated programming and 4-minute ad cap
TV Today to launch Aaj Tak HD with differentiated programming and 4-minute ad cap
In-depth: What’s ailing revenue growth of Hindi TV news genre?
In-depth: What’s ailing revenue growth of Hindi TV news genre?
In-depth: Double advantage for news channels as elections follow festivities
In-depth: Double advantage for news channels as elections follow festivities
English entertainment channels reel from OTT effect, struggling to fill ad slots
English entertainment channels reel from OTT effect, struggling to fill ad slots
In OTT
Big FM launches self-service platform for booking ads, ‘BuyAdsOnBigFM.com’
Big FM launches self-service platform for booking ads, ‘BuyAdsOnBigFM.com’
In Radio
News channels expect 30% jump in revenue in upcoming election season
News channels expect 30% jump in revenue in upcoming election season
Bigg Boss is back at 9 pm slot — what it means for Colors and advertisers
Bigg Boss is back at 9 pm slot — what it means for Colors and advertisers
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
Colors to sell majority of Bigg Boss ad inventory before launch; hikes ad rate by 5%
Colors to sell majority of Bigg Boss ad inventory before launch; hikes ad rate by 5%