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Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In Digital
Spotify embarks on ‘There’s A Playlist For That’ in India
Spotify embarks on ‘There’s A Playlist For That’ in India
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
In Digital
Zeel Q3 net profit up 50% at Rs 562.76 crore
Zeel Q3 net profit up 50% at Rs 562.76 crore
OTT to push video content consumption up by 75% in 2021: MMA report
OTT to push video content consumption up by 75% in 2021: MMA report
In Digital
Home Cable approaches TRAI alleging violations in Star India’s RIO offer
Home Cable approaches TRAI alleging violations in Star India’s RIO offer
Zeel eyes Rs 700-crore Kerala market, to launch Zee Keralam
Zeel eyes Rs 700-crore Kerala market, to launch Zee Keralam
Zeel net profit down 38.2% despite 24.9% growth in revenues
Zeel net profit down 38.2% despite 24.9% growth in revenues
ALTBalaji appoints Divya Dixit as Senior VP, Head of Marketing
ALTBalaji appoints Divya Dixit as Senior VP, Head of Marketing
In Digital
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
In Digital
Zee Classic makes way for Zee Bollywood
Zee Classic makes way for Zee Bollywood
Home-grown OTT players giving Netflix a run for its money
Home-grown OTT players giving Netflix a run for its money
In Digital
Zeel net profit up by 31.4% YoY for Q1FY19 at Rs 3,264 mn
Zeel net profit up by 31.4% YoY for Q1FY19 at Rs 3,264 mn
Prime Video and Netflix: Spending money to build content library, will that be enough?
Prime Video and Netflix: Spending money to build content library, will that be enough?
In Digital
Zee Cafe brings back BBC First with 12 shows
Zee Cafe brings back BBC First with 12 shows
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
We garner healthy international revenues but primarily focus on domestic markets, says Shaurya Mehta, COO, Living Foodz
We garner healthy international revenues but primarily focus on domestic markets, says Shaurya Mehta, COO, Living Foodz
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Factors that will push growth for television adex in 2018
Factors that will push growth for television adex in 2018
Zeel ad revenue grows by 25.8% in Q3’18
Zeel ad revenue grows by 25.8% in Q3’18