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Search Results for 'Word of Mouth'
‘Word of Mouth’— an effective yet an overlooked marketing concept
‘Word of Mouth’— an effective yet an overlooked marketing concept
How local bakeries and cafes use word of mouth to reach out to their clientele
How local bakeries and cafes use word of mouth to reach out to their clientele
In-depth: The rise of platforms connecting celebrities and fans
In-depth: The rise of platforms connecting celebrities and fans
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
Seven of 10 Indians downloaded an app during quarantine after seeing an ad: Criteo ‘App user behaviour in 2020: India’ report
Seven of 10 Indians downloaded an app during quarantine after seeing an ad: Criteo ‘App user behaviour in 2020: India’ report
In Digital
Gemius Design Studio wins nine accounts during lockdown
Gemius Design Studio wins nine accounts during lockdown
Not looking at volumes, our intention is to connect consumers with a daily ritual, says Jayen Mehta on Amul Panchamrit
Not looking at volumes, our intention is to connect consumers with a daily ritual, says Jayen Mehta on Amul Panchamrit
82.5 Communications wins Haldiram’s advertising mandate
82.5 Communications wins Haldiram’s advertising mandate
LinkedIn launches ‘Open for Business’ feature globally for small businesses, freelancers
LinkedIn launches ‘Open for Business’ feature globally for small businesses, freelancers
In Digital
How crowd marketing platform Brandie is helping brands build digital communities
How crowd marketing platform Brandie is helping brands build digital communities
In-depth: What do brand custodians bring to table as brand ambassadors?
In-depth: What do brand custodians bring to table as brand ambassadors?
MTV breaks the clutter with concept-based marketing for its shows
MTV breaks the clutter with concept-based marketing for its shows
Banks should use data bank to enhance customer experience, focus on women: Sussane O’Gorman of Kantar
Banks should use data bank to enhance customer experience, focus on women: Sussane O’Gorman of Kantar
Marketing educational apps for kids is not a child’s play
Marketing educational apps for kids is not a child’s play
A world without advertising
A world without advertising
Karl Gomes joins Dan Consult as Partner, Customer Experience
Karl Gomes joins Dan Consult as Partner, Customer Experience
In Digital
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift
Digital ad spend will overtake TV in two years, says Prashant Puri of AdLift
In Digital
The dynamic art and science of movie marketing
The dynamic art and science of movie marketing
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
Premium audio system brand Edifier to focus on digital to make inroads in India
Premium audio system brand Edifier to focus on digital to make inroads in India
Guest Times: Key consumer trends that shape the Indian beer market
Guest Times: Key consumer trends that shape the Indian beer market
OnePlus eyes 600+ stores in India to expand offline presence: Vikas Agarwal, General Manager, OnePlus
OnePlus eyes 600+ stores in India to expand offline presence: Vikas Agarwal, General Manager, OnePlus
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Bloomberg|Quint’s WhatsApp service hits 100k subscribers
Bloomberg|Quint’s WhatsApp service hits 100k subscribers
In Digital