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MEC India launches ‘Wavemaker’
MEC India launches ‘Wavemaker’
Gartner Inc. rates Razorfish as leading brand again
Gartner Inc. rates Razorfish as leading brand again
In Digital
Monetisation in radio is a challenge for any company: Fever’s Harshad Jain
Monetisation in radio is a challenge for any company: Fever’s Harshad Jain
In Radio
Ficci Frames 2016: Could television viewership be decoded better?
Ficci Frames 2016: Could television viewership be decoded better?
Industry applauds TRAI’s efforts for better measurement system
Industry applauds TRAI’s efforts for better measurement system
In Radio
In-depth: Content, viewership measurement key challenge for VOD platforms
In-depth: Content, viewership measurement key challenge for VOD platforms
In Digital
BARC moves a step closer to digital measurement; to issue RFP soon
BARC moves a step closer to digital measurement; to issue RFP soon
In Digital
Maharashtra leads in internet readiness: IAMAI-Indicus study
Maharashtra leads in internet readiness: IAMAI-Indicus study
In Digital
comScore completes merger with Rentrak
comScore completes merger with Rentrak
In Digital
Digital content marketing delivers for brands, reveals BBC’s facial coding research
Digital content marketing delivers for brands, reveals BBC’s facial coding research
In Digital
BARC India calls for global RFI for digital measurement
BARC India calls for global RFI for digital measurement
Marketers to expect shift away from display advertising on mobile to innovative content: MMA-Warc APAC Study
Marketers to expect shift away from display advertising on mobile to innovative content: MMA-Warc APAC Study
In Digital
TVT or TVR: Who will solve the puzzle?
TVT or TVR: Who will solve the puzzle?
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020
TAM & IMRB launch 'TeleWeb Audience Measurement'
TAM & IMRB launch 'TeleWeb Audience Measurement'
BARC appoints Nielsen to conduct India’s largest universe estimation study
BARC appoints Nielsen to conduct India’s largest universe estimation study
Lenskart casts its eye on an accelerated growth plan
Lenskart casts its eye on an accelerated growth plan
HUL is the most innovative marketer on mobile: WARC study
HUL is the most innovative marketer on mobile: WARC study
In Digital
Emvies 2015: Mindshare is Agency of the Year; Tata Sky adjudged Client of the Year
Emvies 2015: Mindshare is Agency of the Year; Tata Sky adjudged Client of the Year
ABC to venture into digital measurement
ABC to venture into digital measurement
In Digital
CFO-CMO collaboration increasing, but barriers remain: EY study
CFO-CMO collaboration increasing, but barriers remain: EY study
Social Media Marketing: Are brands using the right business tools?
Social Media Marketing: Are brands using the right business tools?
In Digital
BARC lays down rules to prohibit misuse of TV ratings
BARC lays down rules to prohibit misuse of TV ratings
TimesJobs and Knowlens join hands to offer online film-based course
TimesJobs and Knowlens join hands to offer online film-based course
In Digital
Marketers decode the rules of navigating the digital marketing playground
Marketers decode the rules of navigating the digital marketing playground