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Search Results for 'What exactly are we measuring'
BARC to release ‘analogue-free’ data today, increases panel size to 30,000
BARC to release ‘analogue-free’ data today, increases panel size to 30,000
Nielsen appointed BARC India’s primary digital measurement partner
Nielsen appointed BARC India’s primary digital measurement partner
In Digital
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
Ad revenue to grow at 12.6 per cent CAGR by 2021: IPG Magna
In-depth: Influencer marketing — doing it right
In-depth: Influencer marketing — doing it right
NBA claims victory on TRAI’s mandate to the MSOs on multiple LCN
NBA claims victory on TRAI’s mandate to the MSOs on multiple LCN
Google unveils new tools to enhance productivity, efficiency of online marketers
Google unveils new tools to enhance productivity, efficiency of online marketers
In Digital
BARC India on multiple LCN: Sort it out amongst broadcasters
BARC India on multiple LCN: Sort it out amongst broadcasters
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda
The new IRS will enjoy same credibility if there are no anomalies: Lokmat’s Rishi Darda
In Print
Delhi tops list of most Internet-ready states: IAMAI-Nielsen study
Delhi tops list of most Internet-ready states: IAMAI-Nielsen study
In Digital
Is digital advertising growth at risk?
Is digital advertising growth at risk?
In Digital
BARC India makes subscriber contract more stringent
BARC India makes subscriber contract more stringent
Work in progress but digitisation of Phase IV is easier said than done
Work in progress but digitisation of Phase IV is easier said than done
50% rise in digital marketing budgets: Times Internet-DMAasia report
50% rise in digital marketing budgets: Times Internet-DMAasia report
In Digital
In-depth: The implications of BARC’s new universe for the television industry
In-depth: The implications of BARC’s new universe for the television industry
#OpinionsThatCount: Do digital films have higher recall than other media?
#OpinionsThatCount: Do digital films have higher recall than other media?
#OpinionsThatCount: Are creative ideas becoming hashtag centric?
#OpinionsThatCount: Are creative ideas becoming hashtag centric?
Shashi Sinha and Jonah Goodhart discuss measurement at Ad Club’s media review
Shashi Sinha and Jonah Goodhart discuss measurement at Ad Club’s media review
In Digital
BARC India appoints Jamie Kenney as Business Head - Digital
BARC India appoints Jamie Kenney as Business Head - Digital
FM players feel Radio needs a transparent body like BARC
FM players feel Radio needs a transparent body like BARC
In Radio
Zee Melt 2016: Experts debate effectiveness of ads on digital
Zee Melt 2016: Experts debate effectiveness of ads on digital
In Digital
Retro goes global with PlanetRadioCity’s web radio
Retro goes global with PlanetRadioCity’s web radio
In Radio
AppsFlyer reveals global in-app spending report
AppsFlyer reveals global in-app spending report
In Digital
Tayyar Ho Jao, Myntra’s ‘End of Reason Sale’ is here
Tayyar Ho Jao, Myntra’s ‘End of Reason Sale’ is here
We’ve grown 10-12 times in last three years: iProspect India chief Vivek Bhargava
We’ve grown 10-12 times in last three years: iProspect India chief Vivek Bhargava