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Search Results for 'What exactly are we measuring'
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
BARC India launches OOH TV viewership
BARC India launches OOH TV viewership
LinkedIn launches video for sponsored content and company pages
LinkedIn launches video for sponsored content and company pages
In Digital
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
Do RPD-based multiple TV viewership measurement data sets make sense?
Do RPD-based multiple TV viewership measurement data sets make sense?
BARC India gets Airtel Digital TV on board for Return-Path-Data
BARC India gets Airtel Digital TV on board for Return-Path-Data
Sudhanshu Vats puts forward three tasks at hand on day two of Ficci Frames
Sudhanshu Vats puts forward three tasks at hand on day two of Ficci Frames
Dettol SiTi Shield does a radio roadblock in fight against air pollution
Dettol SiTi Shield does a radio roadblock in fight against air pollution
In Radio
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Should IRS include title-level digital readership numbers?
Should IRS include title-level digital readership numbers?
TBWA\India’s Govind Pandey on WARC Awards 2018 jury
TBWA\India’s Govind Pandey on WARC Awards 2018 jury
India Influence Report 2018: Over 90 per cent marketers likely to launch influencer marketing campaigns this year
India Influence Report 2018: Over 90 per cent marketers likely to launch influencer marketing campaigns this year
Voot enters 2018 with new look and paywall
Voot enters 2018 with new look and paywall
In Digital
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
With Communicate2.0, I wanted to help Indian companies use digital in advertising: Vivek Bhargava, DAN
With Communicate2.0, I wanted to help Indian companies use digital in advertising: Vivek Bhargava, DAN
In Digital
BARC India and Den Networks join hands to boost TV viewership measurement
BARC India and Den Networks join hands to boost TV viewership measurement
Changes will be driven by all partners, including WPP, says Cannes Lions Chairman Terry Savage
Changes will be driven by all partners, including WPP, says Cannes Lions Chairman Terry Savage
Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report
Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report
In Digital
Hansa Research ties up with MSW-ARS, launches communication measurement services
Hansa Research ties up with MSW-ARS, launches communication measurement services
MRUC announces appointment of six new board members
MRUC announces appointment of six new board members
In Print
LinkedIn launches ‘LinkedIn Audience Network’
LinkedIn launches ‘LinkedIn Audience Network’
In Digital