Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

cms
Search Results for 'What exactly are we measuring'
Do RPD-based multiple TV viewership measurement data sets make sense?
Do RPD-based multiple TV viewership measurement data sets make sense?
BARC India gets Airtel Digital TV on board for Return-Path-Data
BARC India gets Airtel Digital TV on board for Return-Path-Data
Sudhanshu Vats puts forward three tasks at hand on day two of Ficci Frames
Sudhanshu Vats puts forward three tasks at hand on day two of Ficci Frames
Dettol SiTi Shield does a radio roadblock in fight against air pollution
Dettol SiTi Shield does a radio roadblock in fight against air pollution
In Radio
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Should IRS include title-level digital readership numbers?
Should IRS include title-level digital readership numbers?
TBWA\India’s Govind Pandey on WARC Awards 2018 jury
TBWA\India’s Govind Pandey on WARC Awards 2018 jury
India Influence Report 2018: Over 90 per cent marketers likely to launch influencer marketing campaigns this year
India Influence Report 2018: Over 90 per cent marketers likely to launch influencer marketing campaigns this year
Voot enters 2018 with new look and paywall
Voot enters 2018 with new look and paywall
In Digital
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Guest Times: Digitally ahead agencies will thrive but many legacy agencies will see beginning of the end
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
With Communicate2.0, I wanted to help Indian companies use digital in advertising: Vivek Bhargava, DAN
With Communicate2.0, I wanted to help Indian companies use digital in advertising: Vivek Bhargava, DAN
In Digital
BARC India and Den Networks join hands to boost TV viewership measurement
BARC India and Den Networks join hands to boost TV viewership measurement
Changes will be driven by all partners, including WPP, says Cannes Lions Chairman Terry Savage
Changes will be driven by all partners, including WPP, says Cannes Lions Chairman Terry Savage
Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report
Digital to influence 40 per cent of FMCG consumption by 2020: Google-BCG Report
In Digital
Hansa Research ties up with MSW-ARS, launches communication measurement services
Hansa Research ties up with MSW-ARS, launches communication measurement services
MRUC announces appointment of six new board members
MRUC announces appointment of six new board members
In Print
LinkedIn launches ‘LinkedIn Audience Network’
LinkedIn launches ‘LinkedIn Audience Network’
In Digital
Twitter launches digital education programme for media agency professionals
Twitter launches digital education programme for media agency professionals
In Digital
NYF Global Awards announces 2017 Executive and Grand Juries
NYF Global Awards announces 2017 Executive and Grand Juries
GroupM announces global rollout of viewability standards
GroupM announces global rollout of viewability standards
comScore releases study to highlight top 10 burning issues in digital
comScore releases study to highlight top 10 burning issues in digital
In Digital
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
In-depth: Is the premium justified on the HD universe?
In-depth: Is the premium justified on the HD universe?