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Search Results for 'What exactly are we measuring'
India secures 34 shortlists at 2019 APAC Effie Awards
India secures 34 shortlists at 2019 APAC Effie Awards
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
RPSG-FMCG targets Rs 10,000 crore turnover by 2025, expects Too Yumm! to be a Rs 600-crore brand next year
Ekam in its current form is half-baked, feel top advertisers
Ekam in its current form is half-baked, feel top advertisers
In Digital
Laqshya Media Group’s new tool measures effectiveness and media value of outdoor campaigns
Laqshya Media Group’s new tool measures effectiveness and media value of outdoor campaigns
In OOH
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Commentary: How blocking Ekam will be a self-goal for Google
Commentary: How blocking Ekam will be a self-goal for Google
Guest Times: Using Instagram Analytics to boost ROI
Guest Times: Using Instagram Analytics to boost ROI
Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia
Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
India's media consumption growing at 9% CAGR over past six years: BCG report
India's media consumption growing at 9% CAGR over past six years: BCG report
Indian marketers set to increase investment in ‘outcome-driven media’: Xaxis
Indian marketers set to increase investment in ‘outcome-driven media’: Xaxis
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
India to have 650 million smartphone users by 2022, monthly data consumption to hit 18 GB
India to have 650 million smartphone users by 2022, monthly data consumption to hit 18 GB
In Digital
News viewership up in Week 33 on back of Kerala Floods, Vajpayee’s demise
News viewership up in Week 33 on back of Kerala Floods, Vajpayee’s demise
SVOD player Eros Now is now looking at working with brands and advertisers
SVOD player Eros Now is now looking at working with brands and advertisers
In Digital
Sonul Verdia to lead Mystery Shopping for Ipsos India
Sonul Verdia to lead Mystery Shopping for Ipsos India
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
BARC India launches OOH TV viewership
BARC India launches OOH TV viewership
LinkedIn launches video for sponsored content and company pages
LinkedIn launches video for sponsored content and company pages
In Digital
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency