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Rajasthan Royals’ witty social media approach makes it most-engaged sports team on Facebook
Rajasthan Royals’ witty social media approach makes it most-engaged sports team on Facebook
In Digital
This Alzheimer's month, MTV and Ogilvy launch ‘Memory Karaoke’ to empower persons with early Alzheimer’s disease
This Alzheimer's month, MTV and Ogilvy launch ‘Memory Karaoke’ to empower persons with early Alzheimer’s disease
Sanju Menon joins Wondrlab as Chief Operating Officer
Sanju Menon joins Wondrlab as Chief Operating Officer
Star Sports and ICC launch ‘Live the Game’ anthem ahead of Men’s T20 World Cup
Star Sports and ICC launch ‘Live the Game’ anthem ahead of Men’s T20 World Cup
TVS StaR City+ unveils #DhoniAnthem 2.0 for IPL 2021
TVS StaR City+ unveils #DhoniAnthem 2.0 for IPL 2021
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
Shareholder activism pushed Zee into a merger, says proxy advisory firm InGovern which alleged governance issues
Shareholder activism pushed Zee into a merger, says proxy advisory firm InGovern which alleged governance issues
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
In OTT
PM Modi launches Sansad TV, calls it an essential chapter in parliamentary system
PM Modi launches Sansad TV, calls it an essential chapter in parliamentary system
Zee5’s #HelmetOn campaign reaches 85 mn+ audiences, breaks taboo around condoms usage
Zee5’s #HelmetOn campaign reaches 85 mn+ audiences, breaks taboo around condoms usage
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
The backstory of how Cadbury recreated its iconic cricket ad from the 90s
Disney+Hotstar releases second part of #SiwaySRK campaign hinting at SRK's OTT debut
Disney+Hotstar releases second part of #SiwaySRK campaign hinting at SRK's OTT debut
In OTT
Colors Marathi back to enthral viewers with Bigg Boss Season 3
Colors Marathi back to enthral viewers with Bigg Boss Season 3
In OTT
Whisper and Network 18 to host a telethon on ‘period’ as part of its ‘Period of Pride - Ek Swach Soch’ campaign
Whisper and Network 18 to host a telethon on ‘period’ as part of its ‘Period of Pride - Ek Swach Soch’ campaign
Gaurav Gupta, Zomato Co-Founder and face of IPO, quits
Gaurav Gupta, Zomato Co-Founder and face of IPO, quits
To celebrate best of footballing action, Star Sports brings back ‘Sunday Night Football’ in a new avatar
To celebrate best of footballing action, Star Sports brings back ‘Sunday Night Football’ in a new avatar
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
In OTT
Why Ford India’s exit is a marketing failure
Why Ford India’s exit is a marketing failure
Marketing mistakes: Why so much fuss over UP's newspaper advertorial goof-up
Marketing mistakes: Why so much fuss over UP's newspaper advertorial goof-up
Unacademy makes CMO Karan Shroff the company’s first Partner
Unacademy makes CMO Karan Shroff the company’s first Partner
Truth vs Hype: Did Hathway actually remove NDTV from its popular packs?
Truth vs Hype: Did Hathway actually remove NDTV from its popular packs?
Reliance Retail banks on BPL's high brand recall to get customers into the store
Reliance Retail banks on BPL's high brand recall to get customers into the store
India Today Group spreads #GoodNewsWaliSmile in the run-up to launch of Good News Today
India Today Group spreads #GoodNewsWaliSmile in the run-up to launch of Good News Today
In Digital
Zomato speaks out, says its ads were well-intentioned but misinterpreted
Zomato speaks out, says its ads were well-intentioned but misinterpreted
In Digital
Not every observation leads to insights, says Santosh Desai of Futurebrands
Not every observation leads to insights, says Santosh Desai of Futurebrands