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Free-to-air entertainment channels change the game to attract better ad rates
Free-to-air entertainment channels change the game to attract better ad rates
How wrong marketing strategy turns into a horrible consumer experience
How wrong marketing strategy turns into a horrible consumer experience
Alia Bhatt is the face of Aurelia
Alia Bhatt is the face of Aurelia
OkCredit launches #PaasHaiToKhaasHai campaign to support neighbourhood shops
OkCredit launches #PaasHaiToKhaasHai campaign to support neighbourhood shops
Moneycontrol Pro aims to fill the gap in the financial information industry: Moneycontrol.com’s Ravi Krishnan
Moneycontrol Pro aims to fill the gap in the financial information industry: Moneycontrol.com’s Ravi Krishnan
In Digital
Delhi HC refuses to stay Centre’s order seeking IT Rules compliance from digital media portals
Delhi HC refuses to stay Centre’s order seeking IT Rules compliance from digital media portals
In Digital
Is it still raining in Southampton?
Is it still raining in Southampton?
Taproot Dentsu rejigs management under Santosh Padhi as Agnello Dias and Umesh Shrikhande depart
Taproot Dentsu rejigs management under Santosh Padhi as Agnello Dias and Umesh Shrikhande depart
MediaCom wins media mandate for Aqualite
MediaCom wins media mandate for Aqualite
We want to be a household name in the next few months: Karan Shroff of Unacademy
We want to be a household name in the next few months: Karan Shroff of Unacademy
In Digital
DB Corp net profit up 158% in Q4FY21
DB Corp net profit up 158% in Q4FY21
In Print
upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration
upGrad associates with Star Sports to accelerate sports advertising and strengthen India penetration
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
MX Player becomes first OTT to deploy H.266, cuts down video streaming data consumption into half
In OTT
Mamaearth unveils first national TVC featuring mother-daughter duo Sara Ali Khan and Amrita Singh
Mamaearth unveils first national TVC featuring mother-daughter duo Sara Ali Khan and Amrita Singh
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
Why are creative agencies struggling to retain their rising stars?
Why are creative agencies struggling to retain their rising stars?
discovery+ releases trailer of the documentary ‘Bhuj: The Day India Shook’; presented by Anupam Kher
discovery+ releases trailer of the documentary ‘Bhuj: The Day India Shook’; presented by Anupam Kher
In OTT
Hindustan Times wins ‘Best in South Asia’ award at INMA 2021 Global Media Awards
Hindustan Times wins ‘Best in South Asia’ award at INMA 2021 Global Media Awards
In Print
Influencer marketing — Why it’s essential for businesses targeting millennials
Influencer marketing — Why it’s essential for businesses targeting millennials
Country Delight unveils campaign with Madhuri Dixit
Country Delight unveils campaign with Madhuri Dixit
Google names grievance officer on website, appointment may not be in compliance with IT Rules, 2021
Google names grievance officer on website, appointment may not be in compliance with IT Rules, 2021
In Digital
Cartoon Network to entertain kids with action-comedy ‘Dabangg – The Animated Series’
Cartoon Network to entertain kids with action-comedy ‘Dabangg – The Animated Series’
SonyLiv’s new offering ‘Maharani’, a political drama, to go live on May 28
SonyLiv’s new offering ‘Maharani’, a political drama, to go live on May 28
In OTT
Why advertising does not attract writers
Why advertising does not attract writers
Regional OTT steps in to fill vernacular content gap in mainstream platforms
Regional OTT steps in to fill vernacular content gap in mainstream platforms
In OTT