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ICC World Cup 2019: How the final television viewership looks like
ICC World Cup 2019: How the final television viewership looks like
Star India shatters viewership records this cricket world cup but did it meet revenue targets?
Star India shatters viewership records this cricket world cup but did it meet revenue targets?
BARC India to report viewership from free and pay platforms
BARC India to report viewership from free and pay platforms
BARC India launches PrimaVU to measure premium homes viewership patterns
BARC India launches PrimaVU to measure premium homes viewership patterns
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
In-depth: Viewership from landing page – how does it impact advertisers?
In-depth: Viewership from landing page – how does it impact advertisers?
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Will continue to measure viewership of landing page, says BARC India after TDSAT ruling
Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
In Digital
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Initial IPL viewership trends in Star’s favour, but will it help meet revenue targets?
Breaking viewership records, news proves its mettle but will it get better ad rates?
Breaking viewership records, news proves its mettle but will it get better ad rates?
Aaj Tak breaks news viewership records in Week 9, races past GECs in four-day period
Aaj Tak breaks news viewership records in Week 9, races past GECs in four-day period
BARC restrains use of viewership data as new tariff regime brings disruption
BARC restrains use of viewership data as new tariff regime brings disruption
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
BARC 2.0: TRAI sets ball rolling to further strengthen viewership measurement
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
In-depth: Separate data for ad viewership undermining ad rates
In-depth: Separate data for ad viewership undermining ad rates
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
In Digital
News viewership up in Week 33 on back of Kerala Floods, Vajpayee’s demise
News viewership up in Week 33 on back of Kerala Floods, Vajpayee’s demise
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
Total TV viewership goes up by 12% in BARC’s Broadcast India 2018 Survey
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Telugu and Bangla markets witness highest growth in IPL 11 viewership, minus finals
Telugu and Bangla markets witness highest growth in IPL 11 viewership, minus finals