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Zee TV unveils entertainment extravaganza #ZeeTVEntertainmentExpress for festive season
Zee TV unveils entertainment extravaganza #ZeeTVEntertainmentExpress for festive season
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
BharatPe’s strategy to dethrone foreign-funded payment apps
BharatPe’s strategy to dethrone foreign-funded payment apps
In Digital
Aakash Educational Services signs cricketer Yuvraj Singh as brand ambassador
Aakash Educational Services signs cricketer Yuvraj Singh as brand ambassador
Voot Select reveals its sixth original series Crackdown
Voot Select reveals its sixth original series Crackdown
In OTT
Mullen Lintas’ ‘Rupaiyyah hai pahiya’ campaign encourages consumers to start spending and create liquidity in market
Mullen Lintas’ ‘Rupaiyyah hai pahiya’ campaign encourages consumers to start spending and create liquidity in market
Pocket Aces unveils a new branding ‘Clout’ for its talent management division
Pocket Aces unveils a new branding ‘Clout’ for its talent management division
In Digital
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
Isobar-Ipsos #MeetTheZ Survey shows tectonic shift in priorities of Gen Z during pandemic
Not afraid of dying? Welcome to Mortality Marketing.
Not afraid of dying? Welcome to Mortality Marketing.
Sold out – How the IPL sponsorship slate braved the pandemic
Sold out – How the IPL sponsorship slate braved the pandemic
Zee Biskope launches a rap version of its brand song on Dance Day – Kamariya Kare Hip Hop
Zee Biskope launches a rap version of its brand song on Dance Day – Kamariya Kare Hip Hop
Stop Discounting, start Premiumising
Stop Discounting, start Premiumising
No regulation for OTT sector upholds the vision of digital India, says IAMAI
No regulation for OTT sector upholds the vision of digital India, says IAMAI
In OTT
A23 unveils campaign with new positioning ‘Rummy. Well Played.’
A23 unveils campaign with new positioning ‘Rummy. Well Played.’
Vivek Sharma to step down from Panasonic Life Solutions India after a three-year stint
Vivek Sharma to step down from Panasonic Life Solutions India after a three-year stint
Spartan Group elevates Amin Rozani to post of Group Chief Executive Officer
Spartan Group elevates Amin Rozani to post of Group Chief Executive Officer
In Digital
Fuelled by increasing consumption, online gaming platforms to lead TV adex
Fuelled by increasing consumption, online gaming platforms to lead TV adex
In Digital
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
Vi is for new-age, digital-first Indians; will use TV, digital and print to build awareness, says Kavita Nair of Vi
Digi Osmosis creates and executes amazing campaigns during lockdown
Digi Osmosis creates and executes amazing campaigns during lockdown
In Digital
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
Advertisers back with a bang, but still not enough reason to rejoice, say country’s top media planners
India’s adex to shrink by 15%, full recovery may take 18-24 months, cautions DAN’s Ashish Bhasin
India’s adex to shrink by 15%, full recovery may take 18-24 months, cautions DAN’s Ashish Bhasin
adidas announces 5k Virtual Race in India to inspire runners to keep moving
adidas announces 5k Virtual Race in India to inspire runners to keep moving
19th meeting of Supreme Court-mandated Committee on Content Regulation in Government Advertising held
19th meeting of Supreme Court-mandated Committee on Content Regulation in Government Advertising held
Kalli Purie becomes only woman member on board of BARC India
Kalli Purie becomes only woman member on board of BARC India