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New tariff regime: Placement fee to punch a hole in pockets of most FTA channels
New tariff regime: Placement fee to punch a hole in pockets of most FTA channels
Minakshi Menon joins Grey group as Senior VP and Office Head
Minakshi Menon joins Grey group as Senior VP and Office Head
Consumer feedback to drive pricing of Zee channels
Consumer feedback to drive pricing of Zee channels
In-depth: Double advantage for news channels as elections follow festivities
In-depth: Double advantage for news channels as elections follow festivities
WPP puts Kantar up for sale amidst slow Q3 performance
WPP puts Kantar up for sale amidst slow Q3 performance
Sundrop targets younger generation for its cereal product Choco Popz
Sundrop targets younger generation for its cereal product Choco Popz
OTT players will get more prominence in media plans soon, feel industry leaders
OTT players will get more prominence in media plans soon, feel industry leaders
In OTT
Strategy review underway, says Mark Read after WPP's soft margin in H1'18
Strategy review underway, says Mark Read after WPP's soft margin in H1'18
GroupM India’s digital transformation journey, a case study at IMD Business School Lausanne, Switzerland
GroupM India’s digital transformation journey, a case study at IMD Business School Lausanne, Switzerland
In Digital
Tangrams announces 2018 jury members
Tangrams announces 2018 jury members
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
In Digital
Mindshare Mumbai ranked #3, Mediacom Mumbai #7 in Gunn Media100
Mindshare Mumbai ranked #3, Mediacom Mumbai #7 in Gunn Media100
In-depth: The business of Bollywood award shows
In-depth: The business of Bollywood award shows
Do news channels serve what viewers want to see?
Do news channels serve what viewers want to see?
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
In Digital
Ranjan Kapur, a charming visionary
Ranjan Kapur, a charming visionary
Star Bharat stretches its fictions till Saturday
Star Bharat stretches its fictions till Saturday
E-com players set to revive sentiment with 50% of annual sales this festive season
E-com players set to revive sentiment with 50% of annual sales this festive season
In Digital
MediaCom is Global Agency of the Year at M&M Global Awards 2017
MediaCom is Global Agency of the Year at M&M Global Awards 2017
Brandstand: Is your brand ready for the Skyfall Syndrome?
Brandstand: Is your brand ready for the Skyfall Syndrome?
Mars M&M’s launches campaign showing funny camaraderie between iconic Red and Yellow brand characters
Mars M&M’s launches campaign showing funny camaraderie between iconic Red and Yellow brand characters
Ahead of IPL auctions, DishTV questions Star India's ‘monopoly’ over cricket telecast
Ahead of IPL auctions, DishTV questions Star India's ‘monopoly’ over cricket telecast
In-depth: A tug of war between creative agencies and brands on remuneration
In-depth: A tug of war between creative agencies and brands on remuneration
Commentary: TV viewership data – for whom is it, anyway?
Commentary: TV viewership data – for whom is it, anyway?
Six things brands should keep in mind when dealing with crisis
Six things brands should keep in mind when dealing with crisis