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Brandstand: Craft versus Effectiveness in the world of brands
Brandstand: Craft versus Effectiveness in the world of brands
Teach sons to #ShareTheLoad too, says Ariel
Teach sons to #ShareTheLoad too, says Ariel
Brandstand: Cogency Model and the Future Agency
Brandstand: Cogency Model and the Future Agency
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
Consumer feedback to drive pricing of Zee channels
Consumer feedback to drive pricing of Zee channels
Can Arnab Goswami repeat the success of Republic with Hindi news channel Bharat?
Can Arnab Goswami repeat the success of Republic with Hindi news channel Bharat?
Signify shows ease of using Philips Ceiling Secure downlighter in a quirky way
Signify shows ease of using Philips Ceiling Secure downlighter in a quirky way
Discovery’s hour-long documentary on Kerala floods celebrates spirit of survival
Discovery’s hour-long documentary on Kerala floods celebrates spirit of survival
Dish TV sings ‘Dish nahi dishkiyaon’ with new brand ambassador Ranveer Singh
Dish TV sings ‘Dish nahi dishkiyaon’ with new brand ambassador Ranveer Singh
Enterr10 TV Network appoints Shrutish Maharaj as Chief Revenue Officer, accelerates growth plans
Enterr10 TV Network appoints Shrutish Maharaj as Chief Revenue Officer, accelerates growth plans
This Daughter’s Day, Niine Sanitary Napkins urges us to start a dialogue, #LetsTalkPeriods
This Daughter’s Day, Niine Sanitary Napkins urges us to start a dialogue, #LetsTalkPeriods
Chennaiyin FC awards digital marketing mandate to TheSmallBigIdea
Chennaiyin FC awards digital marketing mandate to TheSmallBigIdea
In Digital
Personalisation and integrity are two important pillars of customer experience in India: KPMG report
Personalisation and integrity are two important pillars of customer experience in India: KPMG report
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
Vivo Pro Kabaddi season VI to commence from October 5
Vivo Pro Kabaddi season VI to commence from October 5
Wavemaker and AdSpruce partner to devise Mia’s new campaign
Wavemaker and AdSpruce partner to devise Mia’s new campaign
What went wrong with brand Nano?
What went wrong with brand Nano?
GoQuest Digital Studios to handle content creation and distribution for Volkswagen Ameo Cup 2018
GoQuest Digital Studios to handle content creation and distribution for Volkswagen Ameo Cup 2018
In Digital
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
Radio Mirchi partners with brands to promote cycling and nutrition
Radio Mirchi partners with brands to promote cycling and nutrition
In Radio
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
In Digital
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
Ipsos launches Product Intelligence, a new solution to evaluate products
Ipsos launches Product Intelligence, a new solution to evaluate products
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital