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Chennaiyin FC awards digital marketing mandate to TheSmallBigIdea
Chennaiyin FC awards digital marketing mandate to TheSmallBigIdea
In Digital
Personalisation and integrity are two important pillars of customer experience in India: KPMG report
Personalisation and integrity are two important pillars of customer experience in India: KPMG report
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
Vivo Pro Kabaddi season VI to commence from October 5
Vivo Pro Kabaddi season VI to commence from October 5
Wavemaker and AdSpruce partner to devise Mia’s new campaign
Wavemaker and AdSpruce partner to devise Mia’s new campaign
What went wrong with brand Nano?
What went wrong with brand Nano?
GoQuest Digital Studios to handle content creation and distribution for Volkswagen Ameo Cup 2018
GoQuest Digital Studios to handle content creation and distribution for Volkswagen Ameo Cup 2018
In Digital
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
Radio Mirchi partners with brands to promote cycling and nutrition
Radio Mirchi partners with brands to promote cycling and nutrition
In Radio
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
Reducing consumers drop-off from purchase journey to create $3.1 bn sales opportunity by 2022
In Digital
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
WPP combines analytics workforce of GroupM and Kantar in India under Kantar Analytics Practice
Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
Didn't want to make money for other shareholders, hence started on my own: Hemant Misra, Founder, MagicCircle
Ipsos launches Product Intelligence, a new solution to evaluate products
Ipsos launches Product Intelligence, a new solution to evaluate products
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
Guest Times: The pros and cons of the WPP era
Guest Times: The pros and cons of the WPP era
Brandstand: If Happiness was a Fest called Goa
Brandstand: If Happiness was a Fest called Goa
Brandstand: The airport as an Unification Brand
Brandstand: The airport as an Unification Brand
PointNine Lintas launches Probitec, a mar-tech tool
PointNine Lintas launches Probitec, a mar-tech tool
In Digital
Brandstand: When John is Jane and Lovely is Handsome
Brandstand: When John is Jane and Lovely is Handsome
Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment
Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment
Tarun Sinha joins OLX India as Business Head for Advertising
Tarun Sinha joins OLX India as Business Head for Advertising
In Digital
Marching Ants bags creative duties of Future Group’s aLL– The Plus Size Store
Marching Ants bags creative duties of Future Group’s aLL– The Plus Size Store
A brand has to tell a story to make an impact, say content platform owners
A brand has to tell a story to make an impact, say content platform owners
Make Budget 2018 return confidence to the economy, says Bloomberg|Quint
Make Budget 2018 return confidence to the economy, says Bloomberg|Quint
In Digital
Brandstand: Why Manyavar gained more than Sabyasachi
Brandstand: Why Manyavar gained more than Sabyasachi