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In-depth: Understanding the rural consumer and how to market to them
In-depth: Understanding the rural consumer and how to market to them
Future Group comes on board as associate sponsor of IPL 2018
Future Group comes on board as associate sponsor of IPL 2018
Key marketing trends to watch out for in 2018
Key marketing trends to watch out for in 2018
In-depth: It’s season in the sun for the non-metro and rural markets
In-depth: It’s season in the sun for the non-metro and rural markets
In-depth: Disclaimer – a marketer’s role is no cakewalk
In-depth: Disclaimer – a marketer’s role is no cakewalk
KBC and how brand ‘Bachchan’ gains from it
KBC and how brand ‘Bachchan’ gains from it
In-depth: A tug of war between creative agencies and brands on remuneration
In-depth: A tug of war between creative agencies and brands on remuneration
Nominations announced for Marquees 2017
Nominations announced for Marquees 2017
In-depth: The phases of marketing that make a brand
In-depth: The phases of marketing that make a brand
Parle takes a humorous route for its ‘Naam toh yaad rahega’ campaign
Parle takes a humorous route for its ‘Naam toh yaad rahega’ campaign
Marketing to moms: Are brands doing it right?
Marketing to moms: Are brands doing it right?
What the industry expects from Budget 2017
What the industry expects from Budget 2017
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Prospect 2017: Marketing trends to watch out for
Prospect 2017: Marketing trends to watch out for
Parle-G targets youth via web series ‘Woh Din’
Parle-G targets youth via web series ‘Woh Din’
In Digital
Short-term agency-client relationship is the new buzzword
Short-term agency-client relationship is the new buzzword
ASCI upholds complaints against 98 out of 159 advertisements in June
ASCI upholds complaints against 98 out of 159 advertisements in June
Long-running fictional shows: The bread-earners of GECs
Long-running fictional shows: The bread-earners of GECs
Parle Glucose to Parle-G: Journey of India’s most loved biscuit
Parle Glucose to Parle-G: Journey of India’s most loved biscuit
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao
Indian M&E industry seeks major boost from Union Budget
Indian M&E industry seeks major boost from Union Budget
Thoughtshop bags Parle Melody account
Thoughtshop bags Parle Melody account
MTV joins hands with Parle for ‘Dunk the Junk’ youth initiative
MTV joins hands with Parle for ‘Dunk the Junk’ youth initiative
Pramod Sharma returns to Rediffusion Y&R as ECD
Pramod Sharma returns to Rediffusion Y&R as ECD
Sudha Natrajan joins HT Media as Head – Business Development
Sudha Natrajan joins HT Media as Head – Business Development
In Print