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 Shortlists announced for BestMediaInfo Rising Star Awards 2021
Shortlists announced for BestMediaInfo Rising Star Awards 2021
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
Brands worried as second Covid wave hits consumer sentiment in rural areas
Brands worried as second Covid wave hits consumer sentiment in rural areas
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
BestMediaInfo reveals jury for Rising Star Awards 2021
BestMediaInfo reveals jury for Rising Star Awards 2021
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Ad rates for kids’ channels expected to return to 2019 levels this summer
Ad rates for kids’ channels expected to return to 2019 levels this summer
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
Parle’s Kismi captures the innocence of first crush in its Valentine’s Day campaign
Parle’s Kismi captures the innocence of first crush in its Valentine’s Day campaign
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Key lessons Marketing Heads learnt from 2020, a year of upheaval and challenges
Parle-G shows emotional intelligence in kids in its latest campaign #GManeGenius
Parle-G shows emotional intelligence in kids in its latest campaign #GManeGenius
India's top brands renew hope in print medium, resume advertising
India's top brands renew hope in print medium, resume advertising
In Print
Celebrate a different Diwali 2020: Spread love and lend support wherever possible
Celebrate a different Diwali 2020: Spread love and lend support wherever possible
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
Micromax announces new sub-brand ‘in’ to realise vision of Aatmanirbhar Bharat
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
Media agencies may drop news channels resorting to unethical practices
Media agencies may drop news channels resorting to unethical practices
More brands join chorus against toxic content on news channels, seek immediate course correction
More brands join chorus against toxic content on news channels, seek immediate course correction
Nudge from advertisers may force news channels into course correction, say industry experts
Nudge from advertisers may force news channels into course correction, say industry experts
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
New advertising guidelines may confuse advertisers, no need for a new regulatory framework, say experts
In-depth: Are local brands eating into share of bigger brands amid pandemic?
In-depth: Are local brands eating into share of bigger brands amid pandemic?
Non-metro markets will propel India’s recovery: EY Survey
Non-metro markets will propel India’s recovery: EY Survey
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising