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On Purpose hires Dipankar Mukherji as its first Executive Creative Director
On Purpose hires Dipankar Mukherji as its first Executive Creative Director
In Digital
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
Cannes Lions 2019: Unilever CEO Alan Jope urges ad industry to not take briefs from brands that don’t work on purpose
On Purpose makes senior hires, reinforces team
On Purpose makes senior hires, reinforces team
MRUC India remembers its founding member and first Chairman Brahm Vasudeva
MRUC India remembers its founding member and first Chairman Brahm Vasudeva
In Print
Lions Live Debate: How will Covid crisis affect advertising industry?
Lions Live Debate: How will Covid crisis affect advertising industry?
WARC Awards 2020: FCB India strikes Gold and Evaluation award for ToI’s Out & Proud campaign
WARC Awards 2020: FCB India strikes Gold and Evaluation award for ToI’s Out & Proud campaign
Spotify now has 15 original podcasts for its listeners
Spotify now has 15 original podcasts for its listeners
In Radio
An insight into Castrol India’s love for purpose-driven marketing
An insight into Castrol India’s love for purpose-driven marketing
How small agencies fight a lone battle to protect their interests
How small agencies fight a lone battle to protect their interests
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
The Mavericks announces strategic partnership with 80 dB Communications
The Mavericks announces strategic partnership with 80 dB Communications
Brandstand: Sridevi, the Forever Brand
Brandstand: Sridevi, the Forever Brand
Jeet will have significantly more scale than any other Discovery channel, says Karan Bajaj, Discovery
Jeet will have significantly more scale than any other Discovery channel, says Karan Bajaj, Discovery
In-depth: Will Sunil Grover’s exit hurt The Kapil Sharma Show beyond repair?
In-depth: Will Sunil Grover’s exit hurt The Kapil Sharma Show beyond repair?
Kantar unveils a new corporate identity and management structure
Kantar unveils a new corporate identity and management structure
ASCI upheld complaints against 42 out of 79 ads in December
ASCI upheld complaints against 42 out of 79 ads in December
Our intention is to make Sony Kix the home of football: Prasanna Krishnan
Our intention is to make Sony Kix the home of football: Prasanna Krishnan
Interbrand’s Pradeep Debnath bags a finalist in TDV ‘MerAgra’ design contest
Interbrand’s Pradeep Debnath bags a finalist in TDV ‘MerAgra’ design contest
Reebok explores everyday athleticism with new brand campaign
Reebok explores everyday athleticism with new brand campaign
Information Memo on FM Ph III e-auction
Information Memo on FM Ph III e-auction
In Radio
Tamil GEC Pudhu Yugam to usher in new era in entertainment
Tamil GEC Pudhu Yugam to usher in new era in entertainment
dishtv Aligns With Aadhaar; Accepts UID Number As KYC Norms
dishtv Aligns With Aadhaar; Accepts UID Number As KYC Norms
Mudra Group Re-branded; Gets New Look & Perspective
Mudra Group Re-branded; Gets New Look & Perspective