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SVOD player Eros Now is now looking at working with brands and advertisers
SVOD player Eros Now is now looking at working with brands and advertisers
In Digital
Casbaa renamed as Asia Video Industry Association
Casbaa renamed as Asia Video Industry Association
In Digital
Studio Mojo is the new kid on the block in online regional video space
Studio Mojo is the new kid on the block in online regional video space
In Digital
Amazon prime day: The unbeatable combination of e-commerce and content
Amazon prime day: The unbeatable combination of e-commerce and content
In Digital
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
In Digital
Are English channels hurting themselves by running ads from premium OTT platforms?
Are English channels hurting themselves by running ads from premium OTT platforms?
In OTT
Depending only on advertising is not sustainable in the long run, says Neeraj Roy, Hungama Digital
Depending only on advertising is not sustainable in the long run, says Neeraj Roy, Hungama Digital
In Digital
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
In Television
Ogilvy & Mather wins maximum elephants at Kyoorius Creative Awards 2018
Ogilvy & Mather wins maximum elephants at Kyoorius Creative Awards 2018
In Advertising
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
In Television
Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
In Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
Publicis India appoints Ishrath Nawaz as ECD
Publicis India appoints Ishrath Nawaz as ECD
In Advertising
Cannes Lions announces festival schedule
Cannes Lions announces festival schedule
In Cannes Lions 2018
Thomson TV re-enters India, aims to be top online smart TV brand
Thomson TV re-enters India, aims to be top online smart TV brand
In Marketing
Goafest 2018: In an increasingly technical world, you have to become more human, says Dean Donaldson of Kaleidoko
Goafest 2018: In an increasingly technical world, you have to become more human, says Dean Donaldson of Kaleidoko
In Goafest 2018
Mindshare Mumbai ranked #3, Mediacom Mumbai #7 in Gunn Media100
Mindshare Mumbai ranked #3, Mediacom Mumbai #7 in Gunn Media100
In Advertising
Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor
Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor
In Advertising
Max Bupa nudges Indians to make ‘Health a Habit’
Max Bupa nudges Indians to make ‘Health a Habit’
In Ad Craft
Discussion must shift to future of content, instead of future of TV, say industry biggies
Discussion must shift to future of content, instead of future of TV, say industry biggies
In Television
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
In Advertising
Soon a platform to aggregate the content will be needed, says Shah Rukh Khan
Soon a platform to aggregate the content will be needed, says Shah Rukh Khan
In Television
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
In Marketing
VB-theatre on the web will break even in a year: Vikram Bhatt
VB-theatre on the web will break even in a year: Vikram Bhatt
In Digital