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OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
In Television
In-depth: Fast-evolving tech has made communicating a tough task for brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
In In-depth
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
In Marketing
AVOD growth is outpacing other paid media
AVOD growth is outpacing other paid media
In Digital
How data can be used as a source of creative expression
How data can be used as a source of creative expression
In Marketing
English entertainment channels reel from OTT effect, struggling to fill ad slots
English entertainment channels reel from OTT effect, struggling to fill ad slots
In OTT
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
In Advertising
Brandstand: When women rule online
Brandstand: When women rule online
In Guest Times
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
In OTT
Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
In Marketing
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Why Pepsi must consider the Virgin way
In Guest Times
India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18
India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18
In OTT
Catch all the gossip with RJ Akriti at Channel No. 935 from 93.5 Red FM
Catch all the gossip with RJ Akriti at Channel No. 935 from 93.5 Red FM
In Radio
Zee5-Airtel deal: What's in it for both
Zee5-Airtel deal: What's in it for both
In Television
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In In-depth
SVOD player Eros Now is now looking at working with brands and advertisers
SVOD player Eros Now is now looking at working with brands and advertisers
In Digital
Casbaa renamed as Asia Video Industry Association
Casbaa renamed as Asia Video Industry Association
In Digital
Studio Mojo is the new kid on the block in online regional video space
Studio Mojo is the new kid on the block in online regional video space
In Digital
Amazon prime day: The unbeatable combination of e-commerce and content
Amazon prime day: The unbeatable combination of e-commerce and content
In Digital
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
How 55-year-old video cassette company Shemaroo transformed into a major digital content player
In Digital
Are English channels hurting themselves by running ads from premium OTT platforms?
Are English channels hurting themselves by running ads from premium OTT platforms?
In OTT
Depending only on advertising is not sustainable in the long run, says Neeraj Roy, Hungama Digital
Depending only on advertising is not sustainable in the long run, says Neeraj Roy, Hungama Digital
In Digital
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
In Television