Prahlad Kakkar joins Creativeland Asia Group as Creative Mentor

In Advertising

Max Bupa nudges Indians to make ‘Health a Habit’

In Ad Craft

Discussion must shift to future of content, instead of future of TV, say industry biggies

In Television

Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas

In Advertising

Soon a platform to aggregate the content will be needed, says Shah Rukh Khan

In Television

Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat

In Marketing

VB-theatre on the web will break even in a year: Vikram Bhatt

In Digital

Gunn 100 revealed; BBDO Worldwide remains most awarded agency network

In Advertising

GroupM acquires majority stake in The Glitch in India

In Digital

Discovery Jeet to screen Swami Ramdev: Ek Sangharsh from February 12

In Television

Amazon Prime Video to launch 10 Original shows in 2018

In Digital

Emerald Media acquires controlling stake in Indian animation content creator ‘Cosmos-Maya’

In Television

Indranil SenGupta launches multidisciplinary design house IS

In Advertising

Voot enters 2018 with new look and paywall

In Digital

Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks

In Television

MullenLowe Group launches Lintas Mediahub in India, appoints Vidhu Sagar as head

In Advertising

Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats

In Television

Viacom18 turns 10, eyes faster growth in next decade

In Television

Epic TV turns three with a lot of accolades and celebrations

In Television

Guest Times: Role of Artificial intelligence in marketing

In Guest Times

Apple, Google and Microsoft are the top three valuable brands: Interbrand Global Brands Report

In Marketing

BETC appoints Lennie Stern as Head of Creative and Entertainment Strategies

In Advertising

Brandstand: Get ready for the Sushi Evolution

In Guest Times

In-depth: Disclaimer – a marketer’s role is no cakewalk

In In-depth

Publicis Communications launches Arc Worldwide in India

In Advertising