Search Results for
'Netflix'
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- OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
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- In-depth: Fast-evolving tech has made communicating a tough task for brands
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- Length of advertisement on digital platforms impacts viewership, says GroupM study
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- AVOD growth is outpacing other paid media
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- How data can be used as a source of creative expression
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- English entertainment channels reel from OTT effect, struggling to fill ad slots
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- Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
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- Brandstand: When women rule online
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- As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
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- Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
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- Brandstand: Why Pepsi must consider the Virgin way
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- India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18
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- Catch all the gossip with RJ Akriti at Channel No. 935 from 93.5 Red FM
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- Zee5-Airtel deal: What's in it for both
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- In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
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- SVOD player Eros Now is now looking at working with brands and advertisers
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- Casbaa renamed as Asia Video Industry Association
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- Studio Mojo is the new kid on the block in online regional video space
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- Amazon prime day: The unbeatable combination of e-commerce and content
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- How 55-year-old video cassette company Shemaroo transformed into a major digital content player
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- Are English channels hurting themselves by running ads from premium OTT platforms?
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- Depending only on advertising is not sustainable in the long run, says Neeraj Roy, Hungama Digital
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- Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
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- Zee Melt 2018: Experts discuss CPT, growth of digital and measurement