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Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?
Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
In Digital
Hotstar to reinvent content offering and the pricing model
Hotstar to reinvent content offering and the pricing model
In Digital
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit
India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit
In OTT
Guest Times: Top 10 developments in Indian advertising in 2018
Guest Times: Top 10 developments in Indian advertising in 2018
India's media consumption growing at 9% CAGR over past six years: BCG report
India's media consumption growing at 9% CAGR over past six years: BCG report
Commentary: Is Havas handling integration in India the right way?
Commentary: Is Havas handling integration in India the right way?
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
In-depth: Fast-evolving tech has made communicating a tough task for brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
AVOD growth is outpacing other paid media
AVOD growth is outpacing other paid media
In Digital
How data can be used as a source of creative expression
How data can be used as a source of creative expression
English entertainment channels reel from OTT effect, struggling to fill ad slots
English entertainment channels reel from OTT effect, struggling to fill ad slots
In OTT
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Brandstand: When women rule online
Brandstand: When women rule online
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
As viewership spikes, OTT players to invest Rs 2,500 crore in content in next three years
In OTT
Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Why Pepsi must consider the Virgin way
India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18
India will go the China way in OTT consumption: Sudhanshu Vats, Managing Director, Viacom18
In OTT
Catch all the gossip with RJ Akriti at Channel No. 935 from 93.5 Red FM
Catch all the gossip with RJ Akriti at Channel No. 935 from 93.5 Red FM
In Radio
Zee5-Airtel deal: What's in it for both
Zee5-Airtel deal: What's in it for both
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms