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Max Bupa nudges Indians to make ‘Health a Habit’
Max Bupa nudges Indians to make ‘Health a Habit’
Discussion must shift to future of content, instead of future of TV, say industry biggies
Discussion must shift to future of content, instead of future of TV, say industry biggies
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Soon a platform to aggregate the content will be needed, says Shah Rukh Khan
Soon a platform to aggregate the content will be needed, says Shah Rukh Khan
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
VB-theatre on the web will break even in a year: Vikram Bhatt
VB-theatre on the web will break even in a year: Vikram Bhatt
In Digital
Gunn 100 revealed; BBDO Worldwide remains most awarded agency network
Gunn 100 revealed; BBDO Worldwide remains most awarded agency network
GroupM acquires majority stake in The Glitch in India
GroupM acquires majority stake in The Glitch in India
In Digital
Discovery Jeet to screen Swami Ramdev: Ek Sangharsh from February 12
Discovery Jeet to screen Swami Ramdev: Ek Sangharsh from February 12
Amazon Prime Video to launch 10 Original shows in 2018
Amazon Prime Video to launch 10 Original shows in 2018
In Digital
Emerald Media acquires controlling stake in Indian animation content creator ‘Cosmos-Maya’
Emerald Media acquires controlling stake in Indian animation content creator ‘Cosmos-Maya’
Indranil SenGupta launches multidisciplinary design house IS
Indranil SenGupta launches multidisciplinary design house IS
Voot enters 2018 with new look and paywall
Voot enters 2018 with new look and paywall
In Digital
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
MullenLowe Group launches Lintas Mediahub in India, appoints Vidhu Sagar as head
MullenLowe Group launches Lintas Mediahub in India, appoints Vidhu Sagar as head
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18’s digital business will be profitable in 3-5 years, says Group CEO Sudhanshu Vats
Viacom18 turns 10, eyes faster growth in next decade
Viacom18 turns 10, eyes faster growth in next decade
Epic TV turns three with a lot of accolades and celebrations
Epic TV turns three with a lot of accolades and celebrations
Guest Times: Role of Artificial intelligence in marketing
Guest Times: Role of Artificial intelligence in marketing
Apple, Google and Microsoft are the top three valuable brands: Interbrand Global Brands Report
Apple, Google and Microsoft are the top three valuable brands: Interbrand Global Brands Report
BETC appoints Lennie Stern as Head of Creative and Entertainment Strategies
BETC appoints Lennie Stern as Head of Creative and Entertainment Strategies
Brandstand: Get ready for the Sushi Evolution
Brandstand: Get ready for the Sushi Evolution
In-depth: Disclaimer – a marketer’s role is no cakewalk
In-depth: Disclaimer – a marketer’s role is no cakewalk
Publicis Communications launches Arc Worldwide in India
Publicis Communications launches Arc Worldwide in India
Rising Star: Deleise Ross, Group Head, Strategy and Connections Planning, Carat India
Rising Star: Deleise Ross, Group Head, Strategy and Connections Planning, Carat India