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Disney+ to go live in US market with 25+original series from November 12
Disney+ to go live in US market with 25+original series from November 12
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets
In OTT
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In Digital
Manoti Jain of Supari Studios is 2019 Cannes Lions See It Be It finalist
Manoti Jain of Supari Studios is 2019 Cannes Lions See It Be It finalist
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry
Rich original stories separate India from other markets, says Amazon’s James Farrell
Rich original stories separate India from other markets, says Amazon’s James Farrell
In Digital
Nirvana Digital surpasses 100 billion minutes of video viewed
Nirvana Digital surpasses 100 billion minutes of video viewed
In Digital
Competition for new movie titles to increase under new tariff regime
Competition for new movie titles to increase under new tariff regime
Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya
Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?
Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI
In Digital
Hotstar to reinvent content offering and the pricing model
Hotstar to reinvent content offering and the pricing model
In Digital
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit
India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit
In OTT
Guest Times: Top 10 developments in Indian advertising in 2018
Guest Times: Top 10 developments in Indian advertising in 2018
India's media consumption growing at 9% CAGR over past six years: BCG report
India's media consumption growing at 9% CAGR over past six years: BCG report
Commentary: Is Havas handling integration in India the right way?
Commentary: Is Havas handling integration in India the right way?
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
In-depth: Fast-evolving tech has made communicating a tough task for brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
AVOD growth is outpacing other paid media
AVOD growth is outpacing other paid media
In Digital
How data can be used as a source of creative expression
How data can be used as a source of creative expression
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective
Brandstand: When women rule online
Brandstand: When women rule online