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Total brand value of most valuable brands increases by 5.9% despite pandemic
Total brand value of most valuable brands increases by 5.9% despite pandemic
In Marketing
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
In Commentary
Covid-19’s impact on global ad spending and its fallout on Indian advertising industry
Covid-19’s impact on global ad spending and its fallout on Indian advertising industry
In Guest Times
With 40 plus ad films in its kitty, The Script Room celebrates its first year
With 40 plus ad films in its kitty, The Script Room celebrates its first year
In Digital
Tarun Katial of Zee5 India to Chair IAMAI’s Digital Entertainment Committee
Tarun Katial of Zee5 India to Chair IAMAI’s Digital Entertainment Committee
In Digital
Why PVR does not deserve our sympathy
Why PVR does not deserve our sympathy
In Guest Times
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences
In OTT
Circus Social analysis: Overall social media conversations have increased by about 22%
Circus Social analysis: Overall social media conversations have increased by about 22%
In OTT
Bad Indians drink whisky
Bad Indians drink whisky
In Guest Times
Content-driven cinema finds a home on OTT platforms
Content-driven cinema finds a home on OTT platforms
In Guest Times
Lockdown an opportunity for English entertainment television to change marketers’ perception
Lockdown an opportunity for English entertainment television to change marketers’ perception
In Television
Eros International acquires independent Hollywood studio STX Filmworks
Eros International acquires independent Hollywood studio STX Filmworks
In Digital
Over 90% of Indian users to be on 4G network by 2020 end: MoMagic’s Mobile Phone survey report 2020
Over 90% of Indian users to be on 4G network by 2020 end: MoMagic’s Mobile Phone survey report 2020
In Digital
#FightingCoronavirus: OTT platforms move to SD content until April 14
#FightingCoronavirus: OTT platforms move to SD content until April 14
In OTT
Guest Times: How publishers make their subscription model sustainable
Guest Times: How publishers make their subscription model sustainable
In Guest Times
Guest Times: Why businesses must take the Corona Vow
Guest Times: Why businesses must take the Corona Vow
In Guest Times
In SpringFit’s campaign, kids urge grown-ups not to intrude phones into their sleeping time
In SpringFit’s campaign, kids urge grown-ups not to intrude phones into their sleeping time
In Ad Craft
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
In Marketing
Advertising or subscription: What works best for digital news publishers
Advertising or subscription: What works best for digital news publishers
In Digital
Are self-regulatory measures taken by advertisers safe enough for children?
Are self-regulatory measures taken by advertisers safe enough for children?
In Advertising
Cross-brand banter keeps social media abuzz on Valentine’s Day
Cross-brand banter keeps social media abuzz on Valentine’s Day
In Digital
Is Indian television not yet ready for finite series?
Is Indian television not yet ready for finite series?
In Television
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
In Marketing
GroupM Brew 2020: OTT space is not as fragmented as most people think, says Tarun Katial of Zee5
GroupM Brew 2020: OTT space is not as fragmented as most people think, says Tarun Katial of Zee5
In OTT
In-depth: Social media banter: Boon or bane for brands
In-depth: Social media banter: Boon or bane for brands
In In-depth