Disney+ to go live in US market with 25+original series from November 12

In Television

Micro-marketing, vernacular is way forward for OTT platforms to tap tier II-tier III markets

In OTT

In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5

In Digital

Manoti Jain of Supari Studios is 2019 Cannes Lions See It Be It finalist

In Advertising

Disney purchases 21st Century Fox for $71.3 billion, consolidates base in entertainment industry

In Television

Rich original stories separate India from other markets, says Amazon’s James Farrell

In Digital

Nirvana Digital surpasses 100 billion minutes of video viewed

In Digital

Competition for new movie titles to increase under new tariff regime

In Television

Rising Star: Nihal Kotian, Manager, Sales, Acquisitions and New Media, Cosmos Maya

In Rising Star

Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?

In Guest Times

OCC Providers sign a Self-Regulatory Code for online curated content under aegis of IAMAI

In Digital

Hotstar to reinvent content offering and the pricing model

In Digital

In-depth: Why in-house programmatic advertising is still a jargon for Indian brands

In In-depth

India's overcrowded OTT industry will see consolidation in next three years, says ALTBalaji’s Divya Dixit

In OTT

Guest Times: Top 10 developments in Indian advertising in 2018

In Guest Times

India's media consumption growing at 9% CAGR over past six years: BCG report

In Marketing

Commentary: Is Havas handling integration in India the right way?

In Commentary

OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5

In Television

In-depth: Fast-evolving tech has made communicating a tough task for brands

In In-depth

Length of advertisement on digital platforms impacts viewership, says GroupM study

In Digital

Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights

In Marketing

AVOD growth is outpacing other paid media

In Digital

How data can be used as a source of creative expression

In Marketing

Unless cause makes sense, brands should focus on functional ads, says Roopak Saluja of The 120 Media Collective

In Advertising

Brandstand: When women rule online

In Guest Times