Netflix launches in India

In Television

Consolidation in media and entertainment: what does it mean for the sector?

In Television

ShortsTV aims at aggressive expansion plan in India

In Television

69% Indian consumers ready to pay for more premium content on OTT if priced economically: MoMagic Survey

In OTT

OTT and government's infrastructure spending will boost OOH industry, says Rachana Lokhande of Kinetic India

In OOH

Data tech, personalisation, great storytelling and purpose-led direction will lead marcom in 2019: Neil George

In Advertising

Viewers’ discoverability of content is the next challenge for OTT players: Amazon’s Ravi Desai

In OTT

T-Series enters digital space, to produce content for leading OTT platforms

In OTT

English entertainment channels reel from OTT effect, struggling to fill ad slots

In OTT

Discovery Jeet to go on air on February 12

In Television

What Disney-Fox deal may mean for Indian market

In Television

Huge spike in consumption during lockdown made OTT players focus on tech aspect, says Vinit Mehta of Brightcove

In OTT

Applause Entertainment partners with Bend It Films & TV and Locomotive Global for an international drama series

In Television

Total brand value of most valuable brands increases by 5.9% despite pandemic

In Marketing

Commentary: No TRAI! English channels were not so unwanted to be killed

In Commentary

Covid-19’s impact on global ad spending and its fallout on Indian advertising industry

In Guest Times

With 40 plus ad films in its kitty, The Script Room celebrates its first year

In Digital

Tarun Katial of Zee5 India to Chair IAMAI’s Digital Entertainment Committee

In Digital

Why PVR does not deserve our sympathy

In Guest Times

OTT platforms cut ad spend on print and outdoor, focus on digital to acquire new audiences

In OTT

Circus Social analysis: Overall social media conversations have increased by about 22%

In OTT

Bad Indians drink whisky

In Guest Times

Content-driven cinema finds a home on OTT platforms

In Guest Times

Lockdown an opportunity for English entertainment television to change marketers’ perception

In Television

Eros International acquires independent Hollywood studio STX Filmworks

In Digital