MTV Roadies Revolution aims at spearheading social change in its 17th season

In Television

Action-oriented youth as a TG can lead to better marketing opportunities, says MTV’s Youth Marketing Study 2020

In Television

Difficult to mount a finite series in India, says Sudhanshu Vats

In Television

Viacom18 announces a multi-million dollar behaviour change campaign ‘MTV Nishedh’

In Television

MTV brings esports content on-air in association with Nodwin Gaming

In Television

MTV Beats turns three, rolls out #TeenGunaFun with an exciting December line-up

In Television

MTV’s #BiryaniEmoticon campaign is a call for a first-ever biryani emoticon

In Advertising

This Dussehra, MTV uses digital trash to curb plastic pollution with #MTVTrashTalk

In Digital

MTV breaks the clutter with concept-based marketing for its shows

In Television

Different flavours of freedom from Viacom18

In Television

Watch-time to lead MTV's sales pitch as the key performance metric

In Television

MTV sends strong message against unrealistic career expectations with new brand film

In Television

Parle comes on board as official title sponsor of Indo International Premier Kabaddi League

In Television

Viacom18’s Mandar Natekar joins Kidzania India as Chief Business Officer

In Television

Indo International Premier Kabaddi League ropes in BookMyShow as its official ticketing partner

In Television

MTV offers free Lit Cabs ride to voters in Mumbai today

In Advertising

MTV’s new campaign focuses on platform-agnostic content for youth

In Ad Craft

Differentiation will be our biggest advantage in the new tariff regime, says Viacom18's Ferzad Palia

In Television

MTV partners with Brave Combat Federation as exclusive broadcaster for India

In Television

MTV Beats celebrates second anniversary, witnesses 50% growth in a year

In Television

Kaustubh Jha joins KKR as Head of Marketing

In Marketing

MTV brings a show for pets ‘MTV Woofer’

In Television

MTV creates live billboards for Ace of Space and Elovator Pitch

In OOH

Abraham Thomas joins RBNL as CEO

In Radio

MTV revamps programming line-up, hopes to get 25% revenue through branded content

In Television