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Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
Indian marketers spend nearly 20% of advertising budget on ad fraud: MMA’s ad fraud benchmark report
In Digital
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
In Digital
WARC’s 2019 Asian Strategy Report outlines key marketing trends in the region
WARC’s 2019 Asian Strategy Report outlines key marketing trends in the region
83% APAC marketers to increase mobile budgets over the coming year, says report
83% APAC marketers to increase mobile budgets over the coming year, says report
In Digital
OTT boom may lead to cord-cutting sooner than expected: KPMG-Eros Now Report
OTT boom may lead to cord-cutting sooner than expected: KPMG-Eros Now Report
In Digital
TV homes rise after NTO, IRS study validates TRAI report
TV homes rise after NTO, IRS study validates TRAI report
Digital to claim nearly 40% of total adex by 2024: KPMG report
Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital
WARC report reveals insights from Cannes Creative Effectiveness Lions 2019
WARC report reveals insights from Cannes Creative Effectiveness Lions 2019
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital
BARC India to report viewership from free and pay platforms
BARC India to report viewership from free and pay platforms
New York Festivals AME Awards unveils 2019 AME Report
New York Festivals AME Awards unveils 2019 AME Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
90% brands seek to run programmatic in-house despite possessing basic knowledge, says InMobi Report
In Digital
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
D&AD Industry Insights report interrogates the political, societal and cultural influences impacting creativity today
WARC releases Media Strategy Report 2019, highlights key trends, themes for an effective media strategy
WARC releases Media Strategy Report 2019, highlights key trends, themes for an effective media strategy
Digital to overtake print by 2021: FICCI-EY report
Digital to overtake print by 2021: FICCI-EY report
Publicis Media ranks No. 1 in Recma’s New Biz Balance Report 2018
Publicis Media ranks No. 1 in Recma’s New Biz Balance Report 2018
Out of home advertising to grow between 12-15% in 2019: Posterscope report
Out of home advertising to grow between 12-15% in 2019: Posterscope report
In OOH
Role of gender equality: Kantar - Ad Reaction Report 2019
Role of gender equality: Kantar - Ad Reaction Report 2019
90% of auto sales in India digitally influenced in 2018; up from 74% in 2016: Google and Kantar TNS report
90% of auto sales in India digitally influenced in 2018; up from 74% in 2016: Google and Kantar TNS report
In Digital
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
Digital advertising to reach Rs 25,000 crore in India by 2021: DAN report
In Digital
OTT to push video content consumption up by 75% in 2021: MMA report
OTT to push video content consumption up by 75% in 2021: MMA report
In Digital
India's media consumption growing at 9% CAGR over past six years: BCG report
India's media consumption growing at 9% CAGR over past six years: BCG report
India has the highest number of consumers who are influenced by advertising: KPMG report
India has the highest number of consumers who are influenced by advertising: KPMG report
Technology augments our experience of the world, allows us to work more efficiently: Isobar report
Technology augments our experience of the world, allows us to work more efficiently: Isobar report
In Digital
Facebook’s festive season report highlights consumer engagement pattern during Diwali season
Facebook’s festive season report highlights consumer engagement pattern during Diwali season