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Sonata launches festive season campaign in Tamil and Marathi languages
Sonata launches festive season campaign in Tamil and Marathi languages
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
In-depth: Excessive focus on performance marketing – Are brands missing out on long-term customer loyalty?
Regional GECs continuously driving growth with unique content line-up, say experts
Regional GECs continuously driving growth with unique content line-up, say experts
India bags maximum medals at WARC Awards for Asian Strategy 2021
India bags maximum medals at WARC Awards for Asian Strategy 2021
Effie India Awards 2021 to be held virtually on October 29
Effie India Awards 2021 to be held virtually on October 29
The Advertising Club will virtually host Effie India Awards 2021 on October 29
The Advertising Club will virtually host Effie India Awards 2021 on October 29
Amazon Prime Video’s campaign #ApnoWaliDiwali urges viewers to spend time with their family this festive season
Amazon Prime Video’s campaign #ApnoWaliDiwali urges viewers to spend time with their family this festive season
Pepperfry goes complete digital, ups ad spends by 70% over last quarter
Pepperfry goes complete digital, ups ad spends by 70% over last quarter
A beacon of hope in the horizon
A beacon of hope in the horizon
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
Normalcy returning, no discounted ad rates this festive season: Rajeev Beotra of HT Media
Normalcy returning, no discounted ad rates this festive season: Rajeev Beotra of HT Media
Short-form video to grow to 600-650mn users in India by 2025
Short-form video to grow to 600-650mn users in India by 2025
In Digital
Art-E Mediatech bags creative and digital mandate for Indica
Art-E Mediatech bags creative and digital mandate for Indica
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Fatmen creates campaign for Khatabook featuring MS Dhoni
Fatmen creates campaign for Khatabook featuring MS Dhoni
Indian media industry back in business after touching lowest levels during pandemic
Indian media industry back in business after touching lowest levels during pandemic
CNBC-TV18’s ‘Startup Street’ turns two!
CNBC-TV18’s ‘Startup Street’ turns two!
PlayerzPot awards its digital and marketing mandate to Interactive Avenues
PlayerzPot awards its digital and marketing mandate to Interactive Avenues
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
Colors Marathi back to enthral viewers with Bigg Boss Season 3
Colors Marathi back to enthral viewers with Bigg Boss Season 3
In OTT
Reality check: How is print media recovering after the second Covid wave?
Reality check: How is print media recovering after the second Covid wave?
In Print
Fever Network launches festive campaign ‘Dil Se Festive’ with various initiatives
Fever Network launches festive campaign ‘Dil Se Festive’ with various initiatives
In Radio
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
In OTT
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising