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Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’
Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Why TRAI now wants to kill the world’s largest TV measurement system BARC
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Commentary: Were Arnab Goswami's Republic channels favoured by BARC's ex-CEO Partho Dasgupta? Data shows otherwise
Gyproc India promotes designer ceilings with mobile ad
Gyproc India promotes designer ceilings with mobile ad
In Digital
Commentary: What the TV news industry can gain from two separate industry bodies
Commentary: What the TV news industry can gain from two separate industry bodies
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
BARC’s outlier policy gets clean chit; Oversight Committee finds ‘nothing manual’
BARC’s outlier policy gets clean chit; Oversight Committee finds ‘nothing manual’
Brand Factory launches a digital IP, Brand Stock Exchange
Brand Factory launches a digital IP, Brand Stock Exchange
In Digital
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
BARC resumes outlier exclusion but is it fool-proof?
BARC resumes outlier exclusion but is it fool-proof?
Arnab Goswami buys back Asianet News Media shares
Arnab Goswami buys back Asianet News Media shares
Goafest 2019: Dentsu Webchutney, COG Digital + Design dominate second day at Abby
Goafest 2019: Dentsu Webchutney, COG Digital + Design dominate second day at Abby
L'Oréal’s offline-to-online ad campaign enables women to get customised hair colour suggestions
L'Oréal’s offline-to-online ad campaign enables women to get customised hair colour suggestions
Republic Bharat accused of being placed outside genre, TV18 seeks action from TRAI
Republic Bharat accused of being placed outside genre, TV18 seeks action from TRAI
DBS Bank and Sachin Tendulkar #SparkingTheFuture of kids
DBS Bank and Sachin Tendulkar #SparkingTheFuture of kids
Wavemaker and AdSpruce partner to devise Mia’s new campaign
Wavemaker and AdSpruce partner to devise Mia’s new campaign
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
Goafest 2018: Early Man Films shines with maximum Abbys on Day 2, The Social Street follows
Goafest 2018: Early Man Films shines with maximum Abbys on Day 2, The Social Street follows
Future Group fbb’s National Jeans Day sale grew five-fold over regular days
Future Group fbb’s National Jeans Day sale grew five-fold over regular days
In Digital
In-depth: Niche broadcasters puzzle BARC with fine cuts
In-depth: Niche broadcasters puzzle BARC with fine cuts
Mirror Now aims to be No. 2 English news channel in a year
Mirror Now aims to be No. 2 English news channel in a year
AXA launches first global campaign to showcase new brand proposition
AXA launches first global campaign to showcase new brand proposition
NBSA, not government, should decide on banning channels, says Rajat Sharma
NBSA, not government, should decide on banning channels, says Rajat Sharma
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta