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February 29: RIP TAM Ratings
February 29: RIP TAM Ratings
BARC moves a step closer to digital measurement; to issue RFP soon
BARC moves a step closer to digital measurement; to issue RFP soon
In Digital
TAM India to exit TV viewership measurement from Feb 29
TAM India to exit TV viewership measurement from Feb 29
BARC’s new milestone: Watermarked channels crosses 400-mark
BARC’s new milestone: Watermarked channels crosses 400-mark
Mindshare chooses Crayon Data to launch marketing solution suite FAST
Mindshare chooses Crayon Data to launch marketing solution suite FAST
Mindshare builds 5 sector-specific FAST services
Mindshare builds 5 sector-specific FAST services
In Digital
Martin Sorrell’s visit sees key progress in data alliance, education, experiential marketing, CSR
Martin Sorrell’s visit sees key progress in data alliance, education, experiential marketing, CSR
Its advantage TV ratings as BARC ratings become sole currency, say industry experts
Its advantage TV ratings as BARC ratings become sole currency, say industry experts
BARC acquires TAM’s people meters to become sole ratings body
BARC acquires TAM’s people meters to become sole ratings body
End of the road for TAM ratings as BARC acquires its people meters
End of the road for TAM ratings as BARC acquires its people meters
BARC runs into speed breaker; confident of releasing data by day end
BARC runs into speed breaker; confident of releasing data by day end
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
Cannes Lions 2015: Inaugural Creative Data jury announced
Cannes Lions 2015: Inaugural Creative Data jury announced
Cannes Lions announces Lions Innovation juries
Cannes Lions announces Lions Innovation juries
Deepak Singh to head marketing at Ipsos India
Deepak Singh to head marketing at Ipsos India
HDFC Bank is ‘India’s Most Valuable’ brand in BrandZ Top 50 ranking
HDFC Bank is ‘India’s Most Valuable’ brand in BrandZ Top 50 ranking
Rebranded Eikona to provide one-stop solutions for Earned Media management
Rebranded Eikona to provide one-stop solutions for Earned Media management
Mindshare sets up unit for emerging markets solutions
Mindshare sets up unit for emerging markets solutions
Anand Chakravarthy joins Maxus as West Head
Anand Chakravarthy joins Maxus as West Head
Tata Chemicals appoints FCB Ulka and Leo Burnett as its creative agencies
Tata Chemicals appoints FCB Ulka and Leo Burnett as its creative agencies
BARC shortlists 5 bidders for TV ratings technology; TAM loses out
BARC shortlists 5 bidders for TV ratings technology; TAM loses out
Nitin Nishandar is TNS’ APAC Head for Brand & Communication
Nitin Nishandar is TNS’ APAC Head for Brand & Communication
Twitter and WPP announce global strategic partnership
Twitter and WPP announce global strategic partnership
In Digital
NDTV vs TAM: NDTV seeks reversal of trial court’s dismissal of case against Nielsen
NDTV vs TAM: NDTV seeks reversal of trial court’s dismissal of case against Nielsen
FICCI Frames Day 3: Data holds key to drive revenue
FICCI Frames Day 3: Data holds key to drive revenue