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Tata Power goes green in ‘I Have the Power’ campaign
Tata Power goes green in ‘I Have the Power’ campaign
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
Selling audience attention in 2020
Selling audience attention in 2020
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Flashback 2019: A few notable marketing innovations of Colors in the year gone by
Flashback 2019: A few notable marketing innovations of Colors in the year gone by
316 finalists for Effie 2020
316 finalists for Effie 2020
Marketing 2020: Here’s how you can make your brand heard in the new decade
Marketing 2020: Here’s how you can make your brand heard in the new decade
New product launches, on-ground experiential marketing to steer growth for United Breweries
New product launches, on-ground experiential marketing to steer growth for United Breweries
Looking for credible influencer led content solutions in a safe environment? Check out ZEE5’s Ampli5
Looking for credible influencer led content solutions in a safe environment? Check out ZEE5’s Ampli5
In Digital
WARC global advertising trends:  Three themes from 2019
WARC global advertising trends: Three themes from 2019
Facebook India hosts its inaugural ‘Building Brands Summit’
Facebook India hosts its inaugural ‘Building Brands Summit’
In Digital
Brand Factory reveals key pillars of its 2020 marketing strategy
Brand Factory reveals key pillars of its 2020 marketing strategy
Cannes Lions 2020: Sonal Dabral named Direct Lions Jury President
Cannes Lions 2020: Sonal Dabral named Direct Lions Jury President
VLCC awards social media and SEO duties to Imarti Media
VLCC awards social media and SEO duties to Imarti Media
In Digital
Kantar releases 2020 Media Trends & Predictions report
Kantar releases 2020 Media Trends & Predictions report
In Digital
Colors launches new fiction ‘Shubharambh’, partners with RNAF to weave longest eco-friendly bed linen
Colors launches new fiction ‘Shubharambh’, partners with RNAF to weave longest eco-friendly bed linen
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Instagram hides likes: Relief for authentic content or drop in ad spends for brands?
Digitas India to manage digital marketing mandate of udChalo, a travel service for defence personnel
Digitas India to manage digital marketing mandate of udChalo, a travel service for defence personnel
In Digital
Not investing much on TV as it is not what it used to be, says Karan Shah of Society Tea
Not investing much on TV as it is not what it used to be, says Karan Shah of Society Tea
TheSmallBigIdea bags digital and social media duties for Maddock Films’ ‘Bala’
TheSmallBigIdea bags digital and social media duties for Maddock Films’ ‘Bala’
In Digital
Joy personal care signs actress Kriti Sanon for Honey Almond lotion
Joy personal care signs actress Kriti Sanon for Honey Almond lotion
INCA appoints Samuel Vanel as its first director of South East Asia
INCA appoints Samuel Vanel as its first director of South East Asia
Johnnie Walker’s campaign captures live journey of a life-sized billboard across some of India’s unchartered, exotic locations
Johnnie Walker’s campaign captures live journey of a life-sized billboard across some of India’s unchartered, exotic locations