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Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Guest Times: How micro-influencers is a growing trend
Guest Times: How micro-influencers is a growing trend
Twitter purge and how brands gain from it
Twitter purge and how brands gain from it
In Digital
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
Hard Rock Cafe appoints Pixel Fox Studios as creative and digital agency
Hard Rock Cafe appoints Pixel Fox Studios as creative and digital agency
In Digital
MindShift Interactive wins the digital mandate for Universal Music India
MindShift Interactive wins the digital mandate for Universal Music India
In Digital
Cheil India bags Logitech
Cheil India bags Logitech
In Digital
Gozoop bags integrated marketing mandate for SterloMax
Gozoop bags integrated marketing mandate for SterloMax
In Digital
FoxyMoron bags AO Smith’s digital mandate
FoxyMoron bags AO Smith’s digital mandate
In Digital
Liqvd Asia and Frameboxx 2.0 join forces to launch ADMC
Liqvd Asia and Frameboxx 2.0 join forces to launch ADMC
This Mother's Day, brands pay glowing tribute to the magic and charm of moms
This Mother's Day, brands pay glowing tribute to the magic and charm of moms
Arun Iyer’s Spring Marketing Capital appointed brand and marketing partner for Games24x7
Arun Iyer’s Spring Marketing Capital appointed brand and marketing partner for Games24x7
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
Oriflame’s #FitFamilyChallenge campaign inspires families to exercise together during lockdown
Oriflame’s #FitFamilyChallenge campaign inspires families to exercise together during lockdown
In Digital
19 shortlists from India in New York Festivals Advertising Awards 2020
19 shortlists from India in New York Festivals Advertising Awards 2020
TV ads provide a more positive impression of brands than common digital formats, says GroupM study
TV ads provide a more positive impression of brands than common digital formats, says GroupM study
In Digital
Final jury line-up for BuzzInContent Awards 2020 announced
Final jury line-up for BuzzInContent Awards 2020 announced
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Digital and print to be key mediums for Uber's #WithinHerReach campaign
Digital and print to be key mediums for Uber's #WithinHerReach campaign
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
General Insurance Council marks Rs 80 crore to promote Faayde Ki Baat campaign
BuzzInContent Awards 2020 announces first set of jury members
BuzzInContent Awards 2020 announces first set of jury members
Hashtag Orange expands India business, begins operations in Mumbai
Hashtag Orange expands India business, begins operations in Mumbai
In Digital
Diversified corporates entering real estate changing marketing perception of the sector, says DLF's Karan Kumar
Diversified corporates entering real estate changing marketing perception of the sector, says DLF's Karan Kumar
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
Urban Company to increase TV spends, eyes growth in tier II market, says Co-founder Abhiraj Singh Bhal
Urban Company to increase TV spends, eyes growth in tier II market, says Co-founder Abhiraj Singh Bhal