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In-depth: HD channels take a hit after NTO but is the effect long term?

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In-depth: How personalised marketing is making customer acquisition easier for brands

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In-depth: Are brands starting to feel the heat of Consumer Protection Bill?

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In-depth: Can sluggish economic growth dampen festive season ad spend?

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In-depth: Does a CMO role hold relevance today in Indian market?

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In-depth: How relevant is screen size for brands in today's content-driven world?

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In-depth: As business falls, is it time for print media to reinvent itself?

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In-depth: Why advertisers are making a beeline for regional TV

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In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands

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In-depth: Viewership from landing page – how does it impact advertisers?

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In-depth: Landing page not illegal – the way ahead

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In-depth: Has the dust settled on TRAI’s new tariff order?

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In-depth: What makes consumers love a brand

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In-depth: Survival mantras for English GECs in the new distribution ecosystem

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