Ikea’s first India campaign tells families to ‘make everyday brighter’

In Ad Craft

Effie 2019: McCann bags ‘Agency of the year’ for second year in a row; HUL shines as Client of the Year

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Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share

In Marketing

WARC reveals brand purpose strategy trends for effective marketing

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In-depth: Home décor brands are sparing no expense for sale season

In In-depth

Ikea makes its products talk in first-ever communication in India market

In Ad Craft

In-depth: Decoding Ikea’s mega-successful India splash

In In-depth

Kinetic paints Hyderabad with Ikea’s OOH ads

In OOH

In-depth: Bangalore is no more a sidekick to the creative hubs

In In-depth

Three Indian shortlists at WARC Awards 2018 for Effective Use of Brand Purpose

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Spikes Asia 2017: Facebook Creative Shop’s Juhi Kalia explains how to create content that grabs attention

In Spikes Asia 2017

BBDO’s Ariel ‘Share The Load’ is world’s top ranked ad: Warc 100

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Ikea awards media duties to Mindshare Bangalore

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Adstand: Stories brands tell

In Guest Times

Idea Cellular ‘Ullu’ campaign wins Warc Grand Prix for Asian Strategy

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McCann leads Indian charge at Warc 2015 Asian Strategy Prize shortlists

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APAC Effie Awards 2015: 26 Indian entries make the cut for metals

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Apple, Google claim top 2 ranks in Interbrand’s Best Global Brands Report

In Marketing

Arvind Sharma steps down at Leo Burnett; Saurabh Varma named CEO

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MSLGROUP named 'Best Corporate Consultancy in World 2013'

In Marketing

Spikes Asia 2013: McCann leads Indian charge with a Grand Prix and 3 Gold

In Advertising

APPIES 2013 announces Chief Judge and Advisory Council

In Advertising

Mindshare’s Kissanpur in shortlist for Warc Prize for Innovation 2013

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Cheil Worldwide SW Asia adds power to creative & client servicing team

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Cannes Lions 2011: Ogilvy’s Train returns with Gold

In Cannes Lions 2011