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Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Hotstar crosses 10 million concurrent viewers mark for IPL 2018 finale
Hotstar crosses 10 million concurrent viewers mark for IPL 2018 finale
In Digital
IPL 11 registers 14% growth in viewership for first 52 matches
IPL 11 registers 14% growth in viewership for first 52 matches
Too Yumm! launches IPL’s longest ad with its latest addition ‘Multigrain Chips’
Too Yumm! launches IPL’s longest ad with its latest addition ‘Multigrain Chips’
Did Star miss 'mauka' on IPL marketing?
Did Star miss 'mauka' on IPL marketing?
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
10% y-o-y growth in fifth week of IPL 11
10% y-o-y growth in fifth week of IPL 11
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
In-depth: Sports or entertainment – what makes IPL more valuable?
In-depth: Sports or entertainment – what makes IPL more valuable?
When Star eliminates entertainment from IPL match analysis programming
When Star eliminates entertainment from IPL match analysis programming
IPL 11 grows 35% in week 4 compared to IPL 10
IPL 11 grows 35% in week 4 compared to IPL 10
McCann Worldgroup India wins Best of Discipline at One Show
McCann Worldgroup India wins Best of Discipline at One Show
15% viewership jump in third week of IPL 11 over IPL 10
15% viewership jump in third week of IPL 11 over IPL 10
Commentary: Is Star playing IPL better than Sony?
Commentary: Is Star playing IPL better than Sony?
IPL 11: Star India’s regional play sans regional advertisers
IPL 11: Star India’s regional play sans regional advertisers
Swiggy hits a creative sixer this IPL season
Swiggy hits a creative sixer this IPL season
IPL 11 grew by 5.9% in week two over IPL 10
IPL 11 grew by 5.9% in week two over IPL 10
GEC Watch: IPL hits pay channels as FTAs take top five slots in U+R
GEC Watch: IPL hits pay channels as FTAs take top five slots in U+R
IPL 11: Are advertisers getting the bang for their buck?
IPL 11: Are advertisers getting the bang for their buck?
IPL 11 viewership grows by 8% on Star Network in first eight matches
IPL 11 viewership grows by 8% on Star Network in first eight matches
IPL 2018 opens at 6.3 million Impressions on Star Network
IPL 2018 opens at 6.3 million Impressions on Star Network
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
Sri Sri Tattva launches ‘Shuddhta Ka Naam’ campaign during IPL
Sri Sri Tattva launches ‘Shuddhta Ka Naam’ campaign during IPL
ESPNCricinfo brings 20 original programmes to cash in on IPL fever
ESPNCricinfo brings 20 original programmes to cash in on IPL fever
In Digital
DD to telecast select IPL matches with 60 minutes delay
DD to telecast select IPL matches with 60 minutes delay