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WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
HistoryTV18 showcases largest human gathering on earth in a new original, ‘Kumbh: Among the Seekers’
HistoryTV18 showcases largest human gathering on earth in a new original, ‘Kumbh: Among the Seekers’
Free Press changes masthead to Free School on World Education Day
Free Press changes masthead to Free School on World Education Day
In Print
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
How Godrej L’Affaire is building brand affinity and a luxury lifestyle experience for consumers
WolfzHowl, Leap Frog Strategy form a strategic partnership
WolfzHowl, Leap Frog Strategy form a strategic partnership
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
In Digital
Guest Times: Experiential marketing trends in 2020
Guest Times: Experiential marketing trends in 2020
A pivot back to brand: Main theme in Economy chapter of WARC's Marketer's Toolkit 2020
A pivot back to brand: Main theme in Economy chapter of WARC's Marketer's Toolkit 2020
ASCI upheld complaints against 137 advertisements in October 2019
ASCI upheld complaints against 137 advertisements in October 2019
In a first, Lex Sportel and Hero Motocorp bring Dakar Rally to Indian television
In a first, Lex Sportel and Hero Motocorp bring Dakar Rally to Indian television
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
Streaming platforms best option for advertisers this year, says Rajesh Uttamchandani of Syska Group
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
Why Cadbury 5 Star’s ‘DoNothing’ ad failed to amuse viewers on social media
In Digital
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
2020 looks tough for ad agencies but firms focusing on data and technology may do well, says Dheeraj Sinha of Leo Burnett
Wunderman Thompson wins creative mandate of AirAsia India
Wunderman Thompson wins creative mandate of AirAsia India
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
IBF likely to drag TRAI to court over ‘totally arbitrary’ changes to NTO
IBF likely to drag TRAI to court over ‘totally arbitrary’ changes to NTO
Taproot Dentsu bags three Gold and two Silver at Promax 2019
Taproot Dentsu bags three Gold and two Silver at Promax 2019
White Rivers Media launches second edition of its annual eBook
White Rivers Media launches second edition of its annual eBook
Brands that sent engagement meters racing through 2019 on Twitter
Brands that sent engagement meters racing through 2019 on Twitter
In Digital
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
316 finalists for Effie 2020
316 finalists for Effie 2020
Vice Media and Dentsu Webchutney reconnect Kashmiris to the world with news in 8-bit
Vice Media and Dentsu Webchutney reconnect Kashmiris to the world with news in 8-bit
IRS 2019 Q3 data released, except for Andhra Pradesh
IRS 2019 Q3 data released, except for Andhra Pradesh
In Print