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WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
WARC’s Media Strategy Report 2020 highlights key trends and themes for an effective media strategy
Covid-19 pandemic will force us to try newer models and going digital is one of them, says Gunjan Arya of OML
Covid-19 pandemic will force us to try newer models and going digital is one of them, says Gunjan Arya of OML
In Digital
Influencer marketing to revive post-Covid-19 lockdown, says India Influence Report 2020
Influencer marketing to revive post-Covid-19 lockdown, says India Influence Report 2020
Car makers go online amid lockdown but will the model work?
Car makers go online amid lockdown but will the model work?
This is truly radio’s finest hour, and it is a perfect companion for brands in the new world, says Abraham Thomas of Big FM
This is truly radio’s finest hour, and it is a perfect companion for brands in the new world, says Abraham Thomas of Big FM
In Radio
Eros International acquires independent Hollywood studio STX Filmworks
Eros International acquires independent Hollywood studio STX Filmworks
In Digital
Sudhanshu Vats joins Essel Propack as CEO and MD
Sudhanshu Vats joins Essel Propack as CEO and MD
WARC unveils ‘Lessons from the World's Most Awarded Brands’ report
WARC unveils ‘Lessons from the World's Most Awarded Brands’ report
Clio Awards postponed to April 2021 over Covid-19 concerns
Clio Awards postponed to April 2021 over Covid-19 concerns
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
Rising Star: Sheldon D’souza, Copy Supervisor, Ogilvy
ASCI upheld complaints against 225 ads in December 2019
ASCI upheld complaints against 225 ads in December 2019
Massive cost-cutting at WPP as Covid-19 crisis impacts revenues
Massive cost-cutting at WPP as Covid-19 crisis impacts revenues
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
Zero incidents of Covid-19 transmission from print, says INMA ED and CEO Earl J. Wilkinson
Zero incidents of Covid-19 transmission from print, says INMA ED and CEO Earl J. Wilkinson
In Print
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
Many regional channels doubled viewership in four years: BARC
Many regional channels doubled viewership in four years: BARC
Duff & Phelps analyses impact of Covid-19 on the value of IPL ecosystem
Duff & Phelps analyses impact of Covid-19 on the value of IPL ecosystem
Criteo’s traffic generation solution to help advertisers connect with new audiences to drive engagement
Criteo’s traffic generation solution to help advertisers connect with new audiences to drive engagement
Businesses leading in customer experience are three times more likely to have exceeded business goals in 2019: Report
Businesses leading in customer experience are three times more likely to have exceeded business goals in 2019: Report
In Digital
India secures 13 finalists at New York Festivals 2020 Radio Awards
India secures 13 finalists at New York Festivals 2020 Radio Awards
In Radio
Mubi announces content deal with Sony Pictures Television, to bring 100 feature films
Mubi announces content deal with Sony Pictures Television, to bring 100 feature films
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
There is a gender shift in content consumption, says Mukesh Anand of Hip Hip HERray
There is a gender shift in content consumption, says Mukesh Anand of Hip Hip HERray
In Digital
Uncertainty still looms large over IPL, where will brands go?
Uncertainty still looms large over IPL, where will brands go?
Siddharth Banerjee joins gaming startup Games24X7 as Chief Revenue and Marketing Officer
Siddharth Banerjee joins gaming startup Games24X7 as Chief Revenue and Marketing Officer