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How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
How Fevicol maintained its ‘mazboot jod’ with consumers for 60 years
Manoranjan Group to enter GEC space with Manoranjan Grand
Manoranjan Group to enter GEC space with Manoranjan Grand
In-depth: Why advertisers are making a beeline for regional TV
In-depth: Why advertisers are making a beeline for regional TV
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital
Buoyed by growth, Colors Marathi to refresh entire programming in July
Buoyed by growth, Colors Marathi to refresh entire programming in July
GEC Watch: Dangal maintains lead in U+R and Rural, Zee climbs to second spot in Urban market
GEC Watch: Dangal maintains lead in U+R and Rural, Zee climbs to second spot in Urban market
Flush with Tencent money, Gaana eyes a 200-million user base
Flush with Tencent money, Gaana eyes a 200-million user base
In Digital
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
TRAI forces BARC to make data public, but how do the numbers look like?
TRAI forces BARC to make data public, but how do the numbers look like?
In election season, GECs plug Modi government’s schemes in daily soaps
In election season, GECs plug Modi government’s schemes in daily soaps
Rishtey rebranding helps Viacom18 to explore new revenue streams and monetisation opportunities
Rishtey rebranding helps Viacom18 to explore new revenue streams and monetisation opportunities
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Breaking viewership records, news proves its mettle but will it get better ad rates?
Breaking viewership records, news proves its mettle but will it get better ad rates?
Star India throws more weight around IPL 2019
Star India throws more weight around IPL 2019
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Will Colors branding help Rishtey forge a better relationship with viewers and advertisers
Aaj Tak HD opens as the No. 1 HD news channel of the country
Aaj Tak HD opens as the No. 1 HD news channel of the country
Zee TV appoints Parinda Singh as Head of Marketing
Zee TV appoints Parinda Singh as Head of Marketing
In-depth: What’s ailing revenue growth of Hindi TV news genre?
In-depth: What’s ailing revenue growth of Hindi TV news genre?
English entertainment channels reel from OTT effect, struggling to fill ad slots
English entertainment channels reel from OTT effect, struggling to fill ad slots
82% of population watches TV together, impacting choice of content: BARC India
82% of population watches TV together, impacting choice of content: BARC India
Enterr10 TV Network appoints Shrutish Maharaj as Chief Revenue Officer, accelerates growth plans
Enterr10 TV Network appoints Shrutish Maharaj as Chief Revenue Officer, accelerates growth plans
Colors unleashes media blitz to promote epic love saga ‘Daastan-E-Mohabbat: Salim Anarkali’
Colors unleashes media blitz to promote epic love saga ‘Daastan-E-Mohabbat: Salim Anarkali’
News channels expect 30% jump in revenue in upcoming election season
News channels expect 30% jump in revenue in upcoming election season
Tata Capital’s new campaign puts spotlight on its easy and quick loans
Tata Capital’s new campaign puts spotlight on its easy and quick loans
Indexation on regional will soon increase, says Sudhanshu Vats of Viacom18
Indexation on regional will soon increase, says Sudhanshu Vats of Viacom18