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Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
It’s about India relevant content rather than India produced content, says Swati Mohan of National Geographic
It’s about India relevant content rather than India produced content, says Swati Mohan of National Geographic
MIB issued licences to nine TV channels in July
MIB issued licences to nine TV channels in July
ASCI upheld complaints against 117 out of 154 ads in May 2017
ASCI upheld complaints against 117 out of 154 ads in May 2017
DB Corp PAT grows by 6% YOY in Q1 of FY17-18
DB Corp PAT grows by 6% YOY in Q1 of FY17-18
In Print
Zee shuts shop on Zindagi channel; moves content to Ozee
Zee shuts shop on Zindagi channel; moves content to Ozee
Arré’s new vertical Arré Outdoors focuses on travel and adventure
Arré’s new vertical Arré Outdoors focuses on travel and adventure
Mastiii to hike ad rates by 30-45 per cent
Mastiii to hike ad rates by 30-45 per cent
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
Multiple frequencies: Will it leave a permanent scar on the broadcast industry
February 2017: ASCI upheld complaints against 242 misleading ads
February 2017: ASCI upheld complaints against 242 misleading ads
Helios Media gets FoodFood back
Helios Media gets FoodFood back
GroupM releases Interaction 2017, predicts digital spend will surpass TV in five more countries
GroupM releases Interaction 2017, predicts digital spend will surpass TV in five more countries
In Digital
The radio business is challenging but profitable, says Red FM’s Nisha Narayanan
The radio business is challenging but profitable, says Red FM’s Nisha Narayanan
In Radio
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
In-depth: The implications of BARC’s new universe for the television industry
In-depth: The implications of BARC’s new universe for the television industry
New Hyundai Grand i10’s comeback is just ‘Wowsome’
New Hyundai Grand i10’s comeback is just ‘Wowsome’
Merger and acquisition marked Indian media industry in 2016, says report
Merger and acquisition marked Indian media industry in 2016, says report
GroupM estimates India’s Adex to grow by 10% in 2017
GroupM estimates India’s Adex to grow by 10% in 2017
Sa Re Ga Ma Pa Li'l Champs takes you ‘Back To School’
Sa Re Ga Ma Pa Li'l Champs takes you ‘Back To School’
#OpinionsThatCount: Why media agencies are playing a creative role
#OpinionsThatCount: Why media agencies are playing a creative role
GroupM releases overview of state of digital marketing
GroupM releases overview of state of digital marketing
In Digital
ETV Uttar Pradesh/ Uttarakhand gets new look before assembly elections
ETV Uttar Pradesh/ Uttarakhand gets new look before assembly elections
We are at a point of inflection right now and I think we need to leap frog: Rana Barua, Contract Advertising
We are at a point of inflection right now and I think we need to leap frog: Rana Barua, Contract Advertising
TechGig GeekGoddess 2017: Women techies in coding battle
TechGig GeekGoddess 2017: Women techies in coding battle
Ranbir Kapoor promotes Asian Paints Ultima Protek in a funny ad
Ranbir Kapoor promotes Asian Paints Ultima Protek in a funny ad