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Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
Buoyed by bumper Diwali sales, Maruti Suzuki to push pedal on digital spending
PolicyBazaar to increase advertising on TV and digital
PolicyBazaar to increase advertising on TV and digital
How ads on local cable networks and set-top box ensures deeper reach for brands
How ads on local cable networks and set-top box ensures deeper reach for brands
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts
BBDO India’s poster for ZeeMelt 2020 pays tribute to India’s memorable TV shows, gives a feeling of nostalgia
BBDO India’s poster for ZeeMelt 2020 pays tribute to India’s memorable TV shows, gives a feeling of nostalgia
ZeeMELT and Kyoorius release poster showcasing memorable moments in Indian television history
ZeeMELT and Kyoorius release poster showcasing memorable moments in Indian television history
Consumer electronics to drive India's festive season adex, focus on TV and digital
Consumer electronics to drive India's festive season adex, focus on TV and digital
“Business as usual,” says Colors’ Manisha Sharma on launching Bigg Boss and new shows during IPL
“Business as usual,” says Colors’ Manisha Sharma on launching Bigg Boss and new shows during IPL
FMCG quickly adopting measures for brand safety, ad fraud and viewability
FMCG quickly adopting measures for brand safety, ad fraud and viewability
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: FMCG sales move in fast lane but brands go slow on advertising
ABP Majha celebrates 13 years of operation
ABP Majha celebrates 13 years of operation
Won’t take too long for viewers to return, says Manisha Sharma of Colors
Won’t take too long for viewers to return, says Manisha Sharma of Colors
As English movie genre regains ground, players reach out to audience to highlight resurgence
As English movie genre regains ground, players reach out to audience to highlight resurgence
Will IPL spoil festivities for broadcasters other than Star Network?
Will IPL spoil festivities for broadcasters other than Star Network?
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: No TRAI! English channels were not so unwanted to be killed
Commentary: Who killed English entertainment television?
Commentary: Who killed English entertainment television?
ICRA: Effect of Covid-19 on M&E industry is not all negative, there is hope and opportunities too
ICRA: Effect of Covid-19 on M&E industry is not all negative, there is hope and opportunities too
Colors Rishtey, Zee Anmol and Sony Pal plan to return on DD Freedish
Colors Rishtey, Zee Anmol and Sony Pal plan to return on DD Freedish
How lockdown led to a significant drop in DTH and cable subscriptions
How lockdown led to a significant drop in DTH and cable subscriptions
Will news TV’s resilience during Covid crisis earn advertisers’ trust?
Will news TV’s resilience during Covid crisis earn advertisers’ trust?
Free-to-air channels and small broadcasters dying, but is the government even bothered?
Free-to-air channels and small broadcasters dying, but is the government even bothered?
The curious case of nosediving TV ad revenue even as the show goes on
The curious case of nosediving TV ad revenue even as the show goes on
Shemaroo launches flagship GEC ‘Shemaroo TV’ for Hindi-speaking markets
Shemaroo launches flagship GEC ‘Shemaroo TV’ for Hindi-speaking markets
Television advertising picks up in Week 15 but who is advertising?
Television advertising picks up in Week 15 but who is advertising?