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Search Results for 'FMCG brands'
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
In-depth: What is driving FMCG brands to Hindi news channels?
In-depth: What is driving FMCG brands to Hindi news channels?
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
Scarecrow M&C Saatchi wins creative duties for seven FMCG brands
Scarecrow M&C Saatchi wins creative duties for seven FMCG brands
YouTube releases the most-watched PSA ads leaderboard for India
YouTube releases the most-watched PSA ads leaderboard for India
In Digital
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
Warc: Advertising recession highly probable in first half of 2020 as Covid-19 hits key media owners
#FightingCoronavirus: CavinKare aims to make sanitisers accessible and affordable
#FightingCoronavirus: CavinKare aims to make sanitisers accessible and affordable
After Twitter backlash, HUL reduces soap prices and commits Rs 100 crore to fight corona pandemic
After Twitter backlash, HUL reduces soap prices and commits Rs 100 crore to fight corona pandemic
BC Web Wise appoints Chagas Ferdinando as Senior Creative Director
BC Web Wise appoints Chagas Ferdinando as Senior Creative Director
In Digital
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
Future Consumer Ltd. hires FMCG veteran Rajnikant Sabnavis as CEO
Future Consumer Ltd. hires FMCG veteran Rajnikant Sabnavis as CEO
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
How moment marketing is working for brands
How moment marketing is working for brands
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
ITC’s ‘Sab saath badhein’ campaign is an illustration of its soul
Shilpa Kamath joins Network Advertising as Senior VP, Client Services
Shilpa Kamath joins Network Advertising as Senior VP, Client Services
‘Brands with purpose’ to be cornerstone of HUL’s India marketing strategy
‘Brands with purpose’ to be cornerstone of HUL’s India marketing strategy
In-depth: Kids’ Genre – not a child’s play any more
In-depth: Kids’ Genre – not a child’s play any more
In-depth: When brands go for pot-shot advertising
In-depth: When brands go for pot-shot advertising
Brands discourage smoking on No Tobacco Day
Brands discourage smoking on No Tobacco Day
Marketing effectiveness in the digital age requires balance: Warc Toolkit 2017
Marketing effectiveness in the digital age requires balance: Warc Toolkit 2017
ASCI pulls up 23 misleading ads in August
ASCI pulls up 23 misleading ads in August
How Fair & Lovely cashed in on a mindset that equates beauty with fairness
How Fair & Lovely cashed in on a mindset that equates beauty with fairness
How advertisers’ outlook will change for print and radio mediums due to pandemic
How advertisers’ outlook will change for print and radio mediums due to pandemic
Mahindra Lifespaces appoints Viral Oza as Chief Marketing Officer
Mahindra Lifespaces appoints Viral Oza as Chief Marketing Officer