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Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Wavemaker appoints Shipra Roy and Helen Price to the global leadership team
Wavemaker appoints Shipra Roy and Helen Price to the global leadership team
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In Digital
Mercedes-Benz consolidates its international mandate for marketing communication with Omnicom Group
Mercedes-Benz consolidates its international mandate for marketing communication with Omnicom Group
Netflix India goes all guns blazing to promote latest season of Money Heist
Netflix India goes all guns blazing to promote latest season of Money Heist
In OTT
Enormous joins US-based marketing company Stagwell’s global affiliate network
Enormous joins US-based marketing company Stagwell’s global affiliate network
Leverage Edu appoints Ambesh Tiwari as Chief Marketing Officer
Leverage Edu appoints Ambesh Tiwari as Chief Marketing Officer
Amagi raises $100mn; KKR-backed Emerald Media and Mayfield India exit on a high note
Amagi raises $100mn; KKR-backed Emerald Media and Mayfield India exit on a high note
In Digital
EMotorad awards its digital marketing mandate to TZS Digital
EMotorad awards its digital marketing mandate to TZS Digital
In Digital
News consumption at par with music streaming on connected TV: mediasmart report
News consumption at par with music streaming on connected TV: mediasmart report
L’Oréal India appoints Gaurav Anand as Chief Digital and Marketing Officer
L’Oréal India appoints Gaurav Anand as Chief Digital and Marketing Officer
Dentsu appoints GroupM’s Rohit Suri as Chief HR Officer for South Asia
Dentsu appoints GroupM’s Rohit Suri as Chief HR Officer for South Asia
Armes Maini takes on board Ants Digital as its digital and creative marketing agency
Armes Maini takes on board Ants Digital as its digital and creative marketing agency
In Digital
MTV claims 3x reach in the opening week of LaLiga Santander season
MTV claims 3x reach in the opening week of LaLiga Santander season
Wow Skin Science appoints Sandeep Ghoshal as Head of International Business
Wow Skin Science appoints Sandeep Ghoshal as Head of International Business
Httpool India appoints Simran Bedi as Partner Director for India operations
Httpool India appoints Simran Bedi as Partner Director for India operations
International music streaming app Moodagent enters India
International music streaming app Moodagent enters India
In Digital
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
Jockey to reintroduce TV in next quarter, will allocate 40% ad spends to medium
Viacom18 secures broadcast and digital rights for Italian Serie A football league
Viacom18 secures broadcast and digital rights for Italian Serie A football league
Jeep and Citroën brands’ owner Stellantis announces key leadership appointments in India
Jeep and Citroën brands’ owner Stellantis announces key leadership appointments in India
Zee5 Global celebrates South Asia in its new global campaign
Zee5 Global celebrates South Asia in its new global campaign
Shailesh Jejurikar becomes first Indian to take over the Global COO role at P&G
Shailesh Jejurikar becomes first Indian to take over the Global COO role at P&G
Seven steps to remember when doing a rebranding exercise
Seven steps to remember when doing a rebranding exercise
In Digital
Godrej Appliances forays into dishwasher market with its new range of Godrej Eon Dishwashers
Godrej Appliances forays into dishwasher market with its new range of Godrej Eon Dishwashers
Madison Media wins media mandate for LT Foods’ brand Daawat
Madison Media wins media mandate for LT Foods’ brand Daawat