Coca-Cola’s Rani Float is a delicious blend of fruit juice and real fruit pieces

In Marketing

Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola

In Marketing

Coca-Cola, Diesel join forces to design capsule collection from recycled materials

In Marketing

Coca-Cola India & South West Asia rejigs leadership team

In Marketing

Coca-Cola rides on cricket to engage with consumers, both online and offline

In Marketing

'Cola War' continues as Pepsi ropes in 87-year-old Charulata Patel, steals show from Coke

In Advertising

Coca-Cola India introduces Fanta Juicy+, chooses Sara Ali Khan as new brand ambassador

In Marketing

Coca-Cola India launches ‘Powerade’, marks entry into sports hydration category

In Advertising

Coca-Cola’s Smartwater ropes in Rana Daggubati and Radhika Apte as brand ambassadors

In Marketing

Coca-Cola’s Maaza gets a fresh look this summer

In Ad Craft

ICC and Coca-Cola enter into five-year global partnership

In Marketing

Domino’s Pizza picks Pepsi in India, ends 20-year deal with Coca-Cola

In Marketing

Actors Ayushman Khurana and Anupriya Goenka present a refreshing take on diverse Indian cultures in Coca-Cola’s Diwali campaign

In Ad Craft

Coca-Cola India elevates Asha Sekhar as VP and Chief Digital Officer, India and South West Asia

In Marketing

Coca-Cola acquires Costa for $5.1 billion

In Marketing

Nestle’s Chandru joins Coca-Cola India as VP - Strategy and Insights

In Marketing

What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?

In Marketing

Coca-Cola rides on IPL11 to increase penetration of aerated beverages

In Marketing

Coca Cola and Adidas are most recalled sponsors for FIFA World Cup 2018: Ipsos Survey

In Television

Coca-Cola India posts robust double-digit growth in Q1, says T Krishnakumar

In Marketing

Coca Cola’s new incubation model to boost product launches

In Marketing

Coca-Cola plays enabler of magic between people and relationships in ‘Share A Coke’ ad

In Ad Craft

Coca-Cola signs on AdGlobal360 for its e-commerce brand solution eBuX

In Advertising

HT Media appoints Coca-Cola’s Debabrata Mukherjee as Executive Director

In Print

Coca-Cola’s Glacéau Smartwater is the title sponsor of Star Plus’ Ted Talks India Nayi Soch

In Television